Search Results - subject:"service strategy"

How strategic design abilities address unmet value in service engagement strategies

Bouman, Nijs; Simonse, Lianne - In: The journal of services marketing 37 (2023) 10, pp. 22-34

Persistent link: https://www.econbiz.de/10014473566

A cross-national service strategy to manage product returns : e-tailers' return policies and the legitimating role of the institutional environment

Gäthke, Jana; Gelbrich, Katja; Chen, Shan - In: Journal of service research 25 (2022) 3, pp. 402-421

Persistent link: https://www.econbiz.de/10013395973

Retail platformization in digital transformation

Wichmann, Julian R. K.; Reinartz, Werner J. - In: A research agenda for digital transformation : …, (pp. 131-164). 2024

Persistent link: https://www.econbiz.de/10015081087

A study on consumer strategy of artificial intelligence service using importance-satisfaction analysis

Baek, Changhwa - In: Global Business & Finance Review (GBFR) 26 (2021) 2, pp. 110-120

speakers and derive a service strategy. Design/methodology/approach: This study conducted a survey of consumers using … strategies suitable for men and women were derived. Research limitations/implications: It is necessary to derive a broad service … strategy by conducting additional analysis based on different criteria such as by brand. In the future, research is needed to …

Persistent link: https://www.econbiz.de/10013185584

A study on service and consumer strategy using specialized stores of agricultural products

Baek, Changhwa - In: Global business and finance review 26 (2021) 4, pp. 90-102

Purpose: The purpose of this study is to investigate consumer satisfaction with agricultural specialty stores in Korea and to establish strategies for service and customers based on the results. A strategy to increase satisfaction was studied by analyzing customer satisfaction for agricultural...

Persistent link: https://www.econbiz.de/10013197299

A study on consumer strategy of artificial intelligence service using importance-satisfaction analysis

Baek, Changhwa - In: Global business and finance review 26 (2021) 2, pp. 110-120

Persistent link: https://www.econbiz.de/10012695817

Where is customer experience (CX) research heading? : a personal commentary

Klaus, Philipp - In: The journal of services marketing 37 (2023) 6, pp. 700-705

Persistent link: https://www.econbiz.de/10014314392

Interfaces, interactions, time, and the frontline nexus : foundational constructs and focus for the field of organizational frontlines

Singh, Jagdip; Bridge, R. Gary - In: Journal of service research 26 (2023) 3, pp. 310-329

Persistent link: https://www.econbiz.de/10014325991

Mental conversion : a customer service strategy impacting shopping experiences

Meng, Yan; Gould, Stephen J.; Song, Lei; Chang, Hua; … - In: The journal of services marketing 37 (2023) 4, pp. 464-477

Persistent link: https://www.econbiz.de/10014276921

Till death do us part: customer commitment after negative publicity : the role of relational variables and cognitive dissonance

Banerjee, Shubhomoy; Ghosh, Abhijit - In: Asia-Pacific journal of business administration 15 (2023) 5, pp. 649-672

Persistent link: https://www.econbiz.de/10014455558