Till death do us part: customer commitment after negative publicity : the role of relational variables and cognitive dissonance
Year of publication: |
2023
|
---|---|
Authors: | Banerjee, Shubhomoy ; Ghosh, Abhijit |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 15.2023, 5, p. 649-672
|
Subject: | Dissonance reduction strategies | Negative publicity | Relationship marketing orientation | Relationship quality | Service strategy |
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