Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 8 (2014) 1, pp. 185-200
promoting factors to shopping enjoyment and thus causing impulse buying. … young sports enthusiasts belonging to the age bracket of 18-26. The results strongly support the claim that shopping … enjoyment is not directly related to impulse buying but has pathways that lead to it. The research empirically shows that sports …