Wilson, Rick T. - In: Journal of Place Management and Development 14 (2020) 2, pp. 163-179
information and to differentiate countries competing for foreign investment. Brand signals, such as slogans and logos, are … analyzes the slogans and logos found in 55 months of print advertising and on the websites of 181 countries engaged in … investment-seeking activities. Findings The research finds that slogans and logos are frequently used across both samples, but …