Search Results - subject:"social media engagement"

Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts

Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014547405

When your supporters become your opponents : exploring the unintended effects of parodies on social media engagement

Sabri, Ouidade; El Hana, Nadr; Abidi, Zineb; Martin, Silvia - In: Psychology & marketing 41 (2024) 2, pp. 254-275

Persistent link: https://www.econbiz.de/10014467491

To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?

Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10014553109

Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers

Fernandes, Teresa; Oliveira, Rodrigo - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 625-644

Persistent link: https://www.econbiz.de/10015047538

"We do it but they don't" unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills

Iqbal Khan, Shahid; Rehman, Sumaira; Kashif, Uzma - In: South Asian journal of marketing 5 (2024) 1, pp. 47-60

Purpose - This research aimed to investigate the mediating role of social media engagement in the relationship between … social media skills in the relationship between social media engagement and purchase intentions. Design …-oriented content has a positive relationship with purchase intentions and social media engagement mediates this relationship. Results …

Persistent link: https://www.econbiz.de/10015049693

Social media integration: An opportunity for SMEs sustainability

Bruce, Emmanuel; Keelson, Solomon; Amoah, John; Egala, … - In: Cogent Business & Management 10 (2023) 1, pp. 1-20

their performance and sustainability in developing countries. Drawing on relevant literature and the social media engagement …

Persistent link: https://www.econbiz.de/10014527370

Social media, saving the food & beverages business in the COVID-19 era?

Rahmawati, Rahmawati; Hudayah, Syarifah; Paminto, Ardi - In: Cogent Business & Management 10 (2023) 3, pp. 1-27

effects of product delivery innovation (PDI), cashless payments (CP), and social media engagement (SME) on marketing …, social media engagement actually has an impact on marketing performance. Besides that, product delivery innovation and … cashless payments through social media engagement have an impact on marketing performance. The emergence of COVID-19 in …

Persistent link: https://www.econbiz.de/10014527942

Social media, saving the food & beverages business in the COVID-19 era?

Rahmawati, Rahmawati; Hudayah, Syarifah; Paminto, Ardi - In: Cogent business & management 10 (2023) 3, pp. 1-27

Persistent link: https://www.econbiz.de/10014506331

Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects

Santos, Susana; Gonc̦alves, Helena Martins; Teles, Merícia - In: Psychology & marketing 40 (2023) 3, pp. 497-515

Persistent link: https://www.econbiz.de/10014290757

Finding goldilocks influencers : how follower count drives social media engagement

Wies, Simone; Bleier, Alexander; Edeling, Alexander - In: Journal of marketing 87 (2023) 3, pp. 383-405

Persistent link: https://www.econbiz.de/10014245099