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Search: subject:"social networking"
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Subject
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Social Web
394
Social web
394
Social network
309
Soziales Netzwerk
308
Internet marketing
209
Online-Marketing
207
Social networking sites
189
Consumer behaviour
166
Konsumentenverhalten
149
social networking sites
123
social networking
98
Facebook
89
Social networking
71
social media
64
Social media
62
Viral marketing
60
Virales Marketing
60
Relationship marketing
55
Beziehungsmarketing
54
Social relations
47
Soziale Beziehungen
47
Social Networking
46
Brand management
44
Internet
42
Social Networking Sites
41
Markenführung
39
Confidence
29
Vertrauen
29
Advertising
28
Advertising effects
27
Data protection
27
Twitter
27
Werbewirkung
27
Datenschutz
26
Web 2.0
24
Brand image
23
Markenimage
23
Website
23
Werbung
23
Online retailing
22
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Online availability
All
Undetermined
505
Free
130
Type of publication
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Article
727
Book / Working Paper
49
Type of publication (narrower categories)
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Article in journal
440
Aufsatz in Zeitschrift
440
research-article
106
review-article
13
Article
11
Working Paper
11
Graue Literatur
10
Non-commercial literature
10
viewpoint
9
Conference paper
8
Konferenzbeitrag
8
Arbeitspapier
7
Conference Paper
6
Aufsatz im Buch
4
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4
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4
review
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3
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2
Case study
1
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1
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1
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1
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Language
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English
671
Undetermined
101
German
2
Spanish
1
Vietnamese
1
Author
All
Sabatini, Fabio
11
Sarracino, Francesco
7
Zhang, Jie
7
Antoniadis, Ioannis
6
Gong, Wen
5
Addo-Tenkorang, Richard
4
Antoci, Angelo
4
Assimakopoulos, Costas
4
Berger, Ron
4
Giovannetti, Emanuele
4
Grabner-Kräuter, Sonja
4
Gwangwava, Norman
4
Hamoudia, Mohsen
4
Kandampully, Jay
4
Reynolds, Dennis
4
Rowley, Jennifer
4
Sung, Yongjun
4
Yang, Fiona X.
4
Berezan, Orie
3
Bhandari, Ravneet Singh
3
Bilgihan, Anil
3
Bitter, Sofie
3
Chan, Tommy K. H.
3
Chau, Patrick Y. K.
3
Chen, Rui
3
Cheung, Christy M. K.
3
Daugherty, Terry
3
Gangadharbatla, Harsha
3
Gavish, Yossi
3
Hsu, Maxwell K.
3
Jiang, Yushi
3
Krasnova, Hanna
3
Krishen, Anjala S.
3
Lin, Xiaolin
3
Liu, Zilong
3
Livingstone, Sonia
3
Magro, Michael J.
3
Mäntymäki, Matti
3
Naqvi, Mishal Hasnain
3
Papagiannidis, Savvas
3
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
International Telecommunications Society (ITS)
3
London School of Economics (LSE)
3
Indian Institute of Foreign Trade
2
International Institute of Social and Economic Sciences
2
ToKnowPress
2
Université Paris-Dauphine (Paris IX)
2
Computer Science
1
Computer Science and Electrical Engineering
1
Department of Management, Technology and Economics (D-MTEC), Eidgenössische Technische Hochschule Zürich (ETHZ)
1
Economics and Econometrics Research Institute (EERI)
1
Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
NET Institute
1
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
1
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Published in...
All
Online Information Review
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of Research in Interactive Marketing
16
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Strategic Direction
11
Technological forecasting & social change : an international journal
11
International journal of business information systems : IJBIS
10
International journal of internet marketing and advertising : IJIMA
10
MPRA Paper
9
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
Journal of management information systems : JMIS
7
American Journal of Business
6
Global Knowledge, Memory and Communication
6
Journal of Documentation
6
Journal of retailing and consumer services
6
Information systems research : ISR
5
Journal of Hospitality and Tourism Technology
5
Journal of internet commerce
5
Electronic markets : the international journal on networked business
4
International Journal of Cyber Behavior, Psychology and Learning (IJCBPL)
4
International Journal of Virtual Communities and Social Networking (IJVCSN)
4
International journal of business and globalisation : IJBG
4
International journal of technology marketing : IJTMkt
4
Journal of Organizational and End User Computing (JOEUC)
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
Management Research Review
4
Psychology & marketing
4
Aslib Proceedings
3
Business & Information Systems Engineering
3
Business Horizons
3
Business horizons
3
Corporate Communications: An International Journal
3
Data Technologies and Applications
3
EERI Research Paper Series
3
European management journal
3
Human Resource Management International Digest
3
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Source
All
ECONIS (ZBW)
456
Other ZBW resources
189
RePEc
103
EconStor
21
BASE
7
Showing
21
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30
of
776
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21
Can social media make us more trusting?
Bohler, Jeffrey
;
Drake, John R.
;
Paul, Ravi R.
; …
- In:
Journal of electronic commerce in organizations : JECO
20
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014306933
Saved in:
22
Exploring customer engagement on
social
networking
sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
23
The influence of Instagram likes on consumer attitude and purchase intention of e-commerce users in Bosnia and Herzegovina
Grcić-Rešidović, Erna
;
Mekić, Ensar
- In:
Economic review : journal of economics & business
20
(
2022
)
1
,
pp. 3-16
studying various aspects of SNS (
social
networking
sites) marketing and e-commerce, there are still few studies into the impact …
Persistent link: https://www.econbiz.de/10014466516
Saved in:
24
The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik
- In:
Journal of economic surveys
38
(
2024
)
2
,
pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
Saved in:
25
Uses and gratifications of
social
networking
use : associations with social capital and subjective well-being
Mittal, Ella
;
Rani, Tamanna
- In:
Human systems management : HSM
43
(
2024
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014519484
Saved in:
26
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
27
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
28
A literature review on use of social media in job performance : social capital and self-efficacy
Kumar, Satinder
;
Rani, Pooja
- In:
International journal of business information systems : …
46
(
2024
)
4
,
pp. 491-515
Persistent link: https://www.econbiz.de/10015061851
Saved in:
29
Does the "like" habit of
social
networking
services lower the psychological barriers to recommendation intention in surveys?
Kato, Takumi
- In:
Business systems research : a system view accross …
12
(
2021
)
1
,
pp. 216-227
individual level. However, the action of recommending has become commonplace due to the spread of
social
networking
services (SNS …
Persistent link: https://www.econbiz.de/10012618784
Saved in:
30
Social
networking
services and social trust in social commerce : a PLS-SEM approach
Sohaib, Osama
- In:
Journal of global information management
29
(
2021
)
2
,
pp. 23-44
Persistent link: https://www.econbiz.de/10012508125
Saved in:
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