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  • Search: subject:"sponsorship"
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Year of publication
Subject
All
Sponsorship 1,844 Sponsoring 1,775 Sports marketing 449 Sportmarketing 441 Deutschland 372 Sport 366 Germany 357 Sports 347 Consumer behaviour 319 Konsumentenverhalten 304 Professional sports 232 Profisport 232 Sportveranstaltung 223 Sport event 222 Werbewirkung 212 Advertising effects 210 Fußball 207 Football 205 Brand management 195 Markenführung 188 sponsorship 185 Brand image 173 Markenimage 167 Marketing management 155 Marketingmanagement 154 Öffentlichkeitsarbeit 129 Public relations 125 USA 114 Advertising 112 Corporate Social Responsibility 112 Corporate social responsibility 110 United States 107 Marketing 102 Werbung 97 Internet marketing 93 Online-Marketing 93 Sportorganisation 79 Theorie 79 Theory 79 Sport organization 78
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Online availability
All
Undetermined 762 Free 267
Type of publication
All
Article 1,458 Book / Working Paper 745 Journal 13 Other 2
Type of publication (narrower categories)
All
Article in journal 891 Aufsatz in Zeitschrift 891 Aufsatz im Buch 225 Book section 225 research-article 205 Graue Literatur 152 Non-commercial literature 152 Hochschulschrift 148 Thesis 114 Collection of articles of several authors 84 Sammelwerk 84 Working Paper 74 Arbeitspapier 68 Case study 54 Fallstudie 54 Aufsatzsammlung 41 Konferenzschrift 34 Bibliografie enthalten 27 Bibliography included 27 Dissertation u.a. Prüfungsschriften 23 Conference proceedings 21 case-report 15 miscellaneous 15 Handbook 10 Handbuch 10 Ratgeber 9 non-article 9 review-article 9 Amtsdruckschrift 8 Government document 8 Lehrbuch 8 conceptual-paper 8 Article 7 Textbook 7 Guidebook 6 Conference paper 5 Konferenzbeitrag 5 review 4 Bibliografie 3 Interview 3
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Language
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English 1,443 German 613 Undetermined 119 French 22 Italian 9 Spanish 6 Polish 5 Russian 5 Dutch 4 Hungarian 1 Norwegian 1 Romanian 1 Serbian 1 Swedish 1
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Author
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Bruhn, Manfred 40 Cornwell, T. Bettina 37 Jensen, Jonathan A. 28 Hermanns, Arnold 24 Nufer, Gerd 24 Woisetschläger, David 20 Mazodier, Marc 18 Breuer, Christoph 16 Cobbs, Joe 16 Grohs, Reinhard 16 O'Reilly, Norm 16 Scheinbaum, Angeline Close 16 Carrillat, François A. 15 Lacey, Russell 15 Koronios, Konstantinos 13 Quester, Pascale 13 Czarnitzki, Dirk 12 Grimpe, Christoph 11 Marwitz, Christian 11 Plewa, Carolin 11 Biscaia, Rui 10 Rumpf, Christopher 10 Astous, Alain d' 9 Backhaus, Christof 9 Bühler, André W. 9 Dietl, Helmut 9 Meenaghan, John A. 9 Cobbs, Joe B. 8 Johnston, Margaret A. 8 Ko, Yong Jae 8 Schnittka, Oliver 8 Spais, George S. 8 Thwaites, Des 8 Ahlert, Dieter 7 Bagusat, Ariane 7 Bouchet, Adrien 7 Dalakas, Vassilis 7 Dimitropoulos, Panagiotis 7 Fleck-Dousteyssier, Nathalie 7 Glogger, Anton 7
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Institution
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Springer Fachmedien Wiesbaden 9 National Bureau of Economic Research 5 Université Paris-Dauphine (Paris IX) 5 Causales GmbH 3 Fachhochschule Reutlingen / European School of Business 3 Université Paris-Dauphine 3 Athens Institute for Education and Research 2 BDW, Deutscher Kommunikationsverband 2 Department of Economics, Auburn University 2 Ebs European Business School 2 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 2 Friedrich-Schiller-Universität Jena 2 Gottfried Wilhelm Leibniz Universität Hannover 2 Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät 2 International School for Social and Business Studies, Celje, Slovenia 2 Kulturstiftung Haus Europa 2 Stifterverband für die Deutsche Wissenschaft 2 Technische Universität Braunschweig 2 University of Queensland / Department of Economics 2 Zentrum für Europäische Wirtschaftsforschung (ZEW) 2 Arbeitskreis Sportökonomie 1 Art Frankfurt <7, 1995, Frankfurt am Main> 1 Atzelsberger Gespräche <1998, Atzelsberg> 1 Augsburger Marketingtag <12, 1987, Augsburg> 1 August Vermeylenfonds 1 Bildungswissenschaftliche Hochschule Flensburg 1 Bundesinstitut für Sportwissenschaft 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 COGNOS-Institut Prof. Dr. Dreyer <Braunschweig> 1 Center for Corporate Citizenship <Eichstätt> 1 Center of Market Oriented Product and Production Management 1 Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion 1 Centre de Droit et d'Economie du Sport 1 Chambre de commerce et d'industrie de Paris 1 Confederation of British Industry 1 Confederazione generale dell'industria italiana 1 Conference on Urban Public Expenditures <2, 1964, New York, NY> 1 Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie 1 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 1 Deutscher Kommunikationsverband 1
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Published in...
All
International Journal of Sports Marketing and Sponsorship 108 International journal of sports marketing & sponsorship 55 Journal of sport management : the official journal of the North American Society of Sport Management 48 International journal of sport management and marketing : IJSMM 44 Sport marketing quarterly : preferred journal of the Sport Marketing Association 44 Journal of business research : JBR 40 European Journal of Marketing 39 European Sport management quarterly : ESMQ 27 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 24 Sport management review 24 International journal of advertising : the quarterly review of marketing communications 21 European journal of marketing : EJM 20 Journal of advertising research 20 Psychology & marketing 20 SpringerLink / Bücher 20 Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation 19 Sport, Business and Management: An International Journal 19 International journal of advertising : the review of marketing communications 17 Journal of promotion management : JPM 15 Journal of advertising : official publication of the American Academy of Advertising 13 Strategic Direction 11 The journal of business & industrial marketing 11 International journal of sport finance 10 Journal of marketing communications 10 Research 10 Springer eBook Collection 10 Journal of promotion management : innovations in planning and applied research 9 Corporate Communications: An International Journal 8 Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager 8 Journal of Business & Industrial Marketing 8 Journal of Product & Brand Management 8 Journal of strategic marketing 8 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 8 Sport Management Review 8 Europäische Hochschulschriften / 5 7 Gabler Edition Wissenschaft 7 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 7 Journal of marketing management : MM 7 Marketing Intelligence & Planning 7 Journal of Services Marketing 6
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Source
All
ECONIS (ZBW) 1,724 Other ZBW resources 271 USB Cologne (EcoSocSci) 99 RePEc 94 BASE 14 EconStor 13 USB Cologne (business full texts) 3
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Showing 1 - 10 of 2,218
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Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen; Bruning, Patrick F. - In: Business horizons 67 (2024) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie; Nicholls, Montana; Ouschan, Robyn - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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Strategic brand management in and through sport
Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
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Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin; Bason, Tom; Porreca, Rocco; … - In: Psychology & marketing 41 (2024) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
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Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
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Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.; Smith, Danielle Kushner - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
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