Search Results - subject:"store personality"

The role of store environment cues on store personality and store image

Taşkın, Elif; Bozbay, Zehra - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10014315008

Brand personality appeal in retailing : comparing fashion- and grocery retailing

Willems, Kim - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209586

Desarrollo y validación inicial de una escala para evaluar la fidelidad de los consumidores hacia las tiendas

García García, Carmen; Fabero Fernández de Marcos, Marina - In: European Research on Management and Business Economics … 22 (2016) 2, pp. 94-100

Se ha desarrollado una escala para medir la fidelidad de los consumidores hacia las tiendas. Se analizó su validez de contenido mediante 2 muestras de jueces expertos y consumidores. La escala depurada se aplicó a una muestra de 221 consumidores. El análisis factorial exploratorio muestra que...

Persistent link: https://www.econbiz.de/10012115905

Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486

Persistent link: https://www.econbiz.de/10010230049

Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global Business Review 14 (2013) 3, pp. 471-486

The objective of this study was to explore the impact of store personality antecedents on store personality dimensions … located in different places of Kolkata with systematic sampling. The impact of store personality antecedents on store … personality dimensions was explored using stepwise regression analysis.Results revealed that different sets of store personality …

Persistent link: https://www.econbiz.de/10010773834

A comment on the estimation of the reliability of multidimensional marketing constructs : a store personality scale application

Moussa, Salim - In: Global business review 17 (2016) 5, pp. 1125-1144

Persistent link: https://www.econbiz.de/10011644071

Desarrollo y validación inicial de una escala para evaluar la fidelidad de los consumidores hacia las tiendas

García García, Carmen; Fernández de Marcos, Marina Fabero - In: European research on management and business economics 22 (2016) 2, pp. 94-100

Persistent link: https://www.econbiz.de/10011686099

Store personality and consumer store choice behaviour : an empirical examination

Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394

Persistent link: https://www.econbiz.de/10010380721

Store personality and consumer store choice behaviour: an empirical examination

Das, Gopal - In: Marketing Intelligence & Planning 32 (2014) 3, pp. 375-394

Purpose – The purpose of this paper is to explore the influences of store attributes on store personality dimensions … across different consumer segments. Subsequently, the study examines impact of store personality dimensions on consumer store … the various store personality dimensions differently across the segments. The study also found the positive impacts of …

Persistent link: https://www.econbiz.de/10014947292

From Armani to Zara: Impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of Business Research 65 (2012) 10, pp. 1487-1494

addresses the following research question: Do people use store personality traits to infer store patron personality traits? Two … can benefit from creating a particular store personality as a unique selling proposition: a trend for luxury brand …

Persistent link: https://www.econbiz.de/10011049960