Search Results - subject:"student loyalty"

Does reputation lead to student loyalty? : the case of a private higher education institution, a state university, and a local college

Lacap, Jean Paolo; Cortez, Jaime V. - In: The South East Asian journal of management 17 (2023) 2, pp. 26-49

Persistent link: https://www.econbiz.de/10014429021

The influence of service quality on student satisfaction and student loyalty in Vietnam : the moderating role of the university image

Nguyen Hoang Viet; Tuan Duong Vu; Saleem, Muhammad Abid; … - In: Journal of Trade Science 12 (2024) 1, pp. 37-59

Purpose - Improving service quality, student satisfaction and student loyalty is important to higher education … impact student satisfaction and student loyalty, with the moderating role of the university image. Design … university image moderates the positive relationship between student satisfaction and student loyalty. Practical implications …

Persistent link: https://www.econbiz.de/10014554128

The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty

Ali, Mazhar; Amir, Huma; Ahmed, Masood - In: Journal of marketing for higher education 34 (2024) 1, pp. 201-222

Persistent link: https://www.econbiz.de/10014566956

Participating anonymous online student communities and university brand relationship outcomes

In: Cogent Business & Management 8 (2021) 1, pp. 1-14

Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong...

Persistent link: https://www.econbiz.de/10012657377

The influence of university sustainability practices on student loyalty : an empirical study from Vietnam

Thuy Thanh Thi Doan - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 10, pp. 177-185

Persistent link: https://www.econbiz.de/10012671109

Participating anonymous online student communities and university brand relationship outcomes

Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012649884

The impact of student engagement on student loyalty and commitment

Eum, Seong-Won - In: International journal of services and operations … 46 (2023) 3, pp. 375-392

Persistent link: https://www.econbiz.de/10014430310

Effect of service quality toward student satisfaction and loyalty in higher education

Mulyono, Hardi; Hadian, Arief; Purba, Nelvitia; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 929-938

Persistent link: https://www.econbiz.de/10012671515

Antecedents of student loyalty within universities in North Sumatra province, Indonesia

Mulyono, Hardi - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 491-500

Persistent link: https://www.econbiz.de/10012672064

University reputation, brand attachment and brand personality as antecedents of student loyalty : a study in higher education context

Kaushal, Vikrant; Ali, Nurmahmud - In: Corporate reputation review : an international journal 23 (2020) 4, pp. 254-266

Persistent link: https://www.econbiz.de/10012404595