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Search: subject:"target marketing"
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Target marketing
32
Marketing
19
Zielgruppe
16
target marketing
16
Target group
13
Market segmentation
11
Consumer behaviour
10
Konsumentenverhalten
10
USA
7
United States
7
Advertising
6
Verbraucherverhalten
6
Marktsegmentierung
5
Werbung
5
Consumer behavior
4
Internet marketing
4
Marketingmanagement
4
Advertising effects
3
Erfolgsfaktor
3
Marketing management
3
Online-Marketing
3
Werbewirkung
3
Age
2
Alter
2
B-to-B-Marketing
2
Baby boom generation
2
Beziehungsmarketing
2
Business-to-business marketing
2
Child consumers
2
Consumers
2
Customer relations
2
Data Mining
2
Data mining
2
Ethics
2
Ethnische Gruppe
2
Gender
2
Gesundheit
2
Health
2
India
2
Internationales Marketing
2
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Undetermined
14
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8
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Book / Working Paper
29
Article
24
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Article in journal
18
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6
Thesis
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English
44
Undetermined
8
German
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Author
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Darke, Peter
2
Kasim, Azilah
2
Reimer, Aaron
2
Rossi, Peter E.
2
Tkaczynski, Aaron
2
Weinstein, Art
2
Ahmad, Shamim
1
Akridge, Jay
1
Akridge, Jay T.
1
Allenby, Greg M.
1
Arora, Sarita
1
Ashtiani, Mohammad Meisam Danesh
1
Bartikowski, Boris
1
Bauwens, Joke
1
Beder, Sharon
1
Boehlje, Mike
1
Brotspies, Herbert
1
Bullis, Douglas
1
Bumbaca, Federico
1
Cant, Michael C.
1
Chaston, Ian
1
Cleveland, Mark
1
Cowart, Kelly
1
Cowart, Kelly O.
1
Demunter, Rein
1
Dewhirst, Timothy
1
Downey, W. Scott
1
Du Plessis, P. J.
1
Edery, David
1
Ellson, Tony
1
Fong, Geoffrey T.
1
Fromm, Jeff
1
Furlong, Mary S.
1
Gabel, Sebastian
1
Gardiner, Sarah
1
Gosden, Richard
1
Grace, Debra
1
Gray, Allan
1
Grier, Sonya A.
1
Gronbach, Kenneth W.
1
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Department of Agricultural Economics, Purdue University
1
International Farm Management Association - IFMA
1
Published in...
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Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
13th Congress, Wageningen, The Netherlands, July 7-12, 2002
1
Construction Management and Economics
1
European journal of marketing
1
International Conference on Management (ICM 2011) Proceeding
1
International Food and Agribusiness Management Review
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of Global Management
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economic cooperation & development
1
Journal of financial services marketing
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Marketing Letters
1
Marketing Science
1
Marketing intelligence & planning
1
Problems and perspectives in management : PPM ; international research journal
1
Working Papers / Department of Agricultural Economics, Purdue University
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
21
RePEc
8
BASE
3
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53
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date (oldest first)
1
Are SMEs relationship seekers or price watchers? :
target
marketing
implications for banks
Kaur, Manpreet
;
Singh, Kanwaljeet
;
Arora, Sarita
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 615-625
Persistent link: https://www.econbiz.de/10014336310
Saved in:
2
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
5
Scalable
target
marketing
: distributed Markov chain Monte Carlo for Bayesian hierarchical models
Bumbaca, Federico
;
Misra, Sanjog
;
Rossi, Peter E.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 999-1018
Persistent link: https://www.econbiz.de/10012391103
Saved in:
6
Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.
;
Schaller, Tracey King
- In:
Journal of public policy & marketing
39
(
2020
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
Saved in:
7
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
8
Identifying whale-watching tourist differences to maximize return on investment
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 390-402
Persistent link: https://www.econbiz.de/10012166072
Saved in:
9
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
10
Niche marketing of date palm based food and beverages as health products
Jamshed, Mohammed
;
Ahmad, Shamim
- In:
Journal of economic cooperation & development
39
(
2018
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011917895
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