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Search: subject:"tracking devices"
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Brasilien
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Consumer attitudes
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Consumer behaviour
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Digital practices
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Digitalisierung
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Digitization
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Fitness tracking devices
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Generation Y consumers
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UTAUT
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actual usage
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consumer attitudes
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data accuracy
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digital methods
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health management
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lurking
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perceived behavioural control
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postphenomenological inquiry
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privacy
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quantified self
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screencast videography
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social influence
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social media
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subjective norms
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technology adoption intention
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theory of planned behaviour
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tracking devices
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wearable activity-tracking devices
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Audy Martínek, Petra
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Health marketing quarterly
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International journal of sport management and marketing : IJSMM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Generation Y consumers' wearable activity-tracker adoption intention : applying the theory of planned behaviour
Muller, Chantel
;
Bevan-Dye, Ayesha Lian
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10014310919
Saved in:
2
Factors influencing actual usage of fitness
tracking
devices
: empirical evidence from the UTAUT model
Mishra, Anubha
;
Baker-Eveleth, Lori
;
Gala, Prachi
; …
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10014294999
Saved in:
3
Digital practices tracing : studying consumer lurking in digital environments
Audy Martínek, Petra
;
Caliandro, Alessandro
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 244-274
Persistent link: https://www.econbiz.de/10014299243
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