Search Results - subject:"uplift"

An integrated causal framework to evaluate uplift value with an example on change in public transport supply

Dubé, Jean; Le Gallo, Julie; Des Rosiers, François; … - In: Transportation research : an international journal 185 (2024), pp. 1-26

Persistent link: https://www.econbiz.de/10015078383

Increasing the robustness of uplift modeling using additional splits and diversified leaf select

Oechsle, Frank - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 738-746

Persistent link: https://www.econbiz.de/10014537399

Treatment effect optimisation in dynamic environments

Berrevoets, Jeroen; Verboven, Sam; Verbeke, Wouter - In: Journal of Causal Inference 10 (2022) 1, pp. 106-122

. In particular, optimising the individual-treatment-effect – often referred to as uplift modelling – has peaked in areas …

Persistent link: https://www.econbiz.de/10014610898

Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops

Baier, Daniel; Stöcker, Björn - In: Journal of business economics : JBE 92 (2022) 4, pp. 645-673

Persistent link: https://www.econbiz.de/10013438854

Propensity score oversampling and matching for uplift modeling

Vairetti, Carla; Gennaro, Franco; Maldonado, Sebastián - In: European journal of operational research : EJOR 316 (2024) 3, pp. 1058-1069

Persistent link: https://www.econbiz.de/10014577753

Improving uplift model evaluation on randomized controlled trial data

Bokelmann, Björn; Lessmann, Stefan - In: European journal of operational research : EJOR 313 (2024) 2, pp. 691-707

Persistent link: https://www.econbiz.de/10014456627

Impact of entrepreneurship intention on socio-economic uplift: Moderating role of entrepreneurial infrastructure for home-based start-ups

Raja, Shahjahan Sarfraz; Raju, Valliappan; Raja, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 15 (2021) 2, pp. 426-442

entrepreneurial intention and socio-economic uplift. The hypotheses have been developed after reviewing the literature thoroughly. The … influence on socio-economic uplift (SEUP) and entrepreneurial infrastructure plays a moderating role in relationship of … entrepreneurial intention with socio-economic uplift. This study is helpful for shaping public policy to achieve more shared …

Persistent link: https://www.econbiz.de/10012602057

Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops

Baier, Daniel; Stöcker, Björn - In: Journal of Business Economics 92 (2021) 4, pp. 645-673

uplift modeling appoaches based on one-stage ordinary regression and random forests as well as two-stage Heckman sample …

Persistent link: https://www.econbiz.de/10014501307

Impact of entrepreneurship intention on socio-economic uplift : moderating role of entrepreneurial infrastructure for home-based start-ups

Raja, Shahjahan Sarfraz; Raju, Valliappan; Raja, … - In: Pakistan journal of commerce and social sciences 15 (2021) 2, pp. 426-442

Persistent link: https://www.econbiz.de/10012599917

Post-pandemic Social Security Agenda : Universalising Developmental Interventions Over Universal Basic Income

Anand, Pramod Kumar; Kumar, Krishna - 2021

Persistent link: https://www.econbiz.de/10013466924