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Search: subject:"user generated content (UGC)"
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Social Web
16
Social web
16
User-generated content (UGC)
14
Internet marketing
10
Online-Marketing
10
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10
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10
user-generated content (UGC)
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8
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30
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Abreu Novais, Margarida
2
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2
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2
Eilert, Meike
2
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2
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2
Le, Truc H.
2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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Tourism management : research, policies, practice
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3
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Technological forecasting & social change : an international journal
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Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(
UGC
) and micro-celebrity posts on the online purchasing …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
2
Product placement by social media homefluencers during new normal
Ghosh, Mollika
- In:
South Asian journal of marketing
3
(
2022
)
1
,
pp. 21-37
"new normal" can generate
user-generated
content
(
UGC
) and determine the manners of product placement by SMIs who have …
Persistent link: https://www.econbiz.de/10013341500
Saved in:
3
Attendees' experiences of anime conventions in the United States : a netnography study
Liu, Tianjian
;
Liu, Sijun
;
Lee, Yee Ming
- In:
International journal of event and festival management
15
(
2024
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10015065387
Saved in:
4
New entrants for attractions network evolution
Vieira, Daniel Pires
;
Reyes Junior, Edgar
;
Rangel, …
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10014632107
Saved in:
5
Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef
;
Azubuike, Tracy
;
Pásková, Martina
- In:
Administrative Sciences
11
(
2021
)
2
,
pp. 1-21
Obtaining information about destinations and services they provide is ever more based on
user-generated
content
(
UGC
…
Persistent link: https://www.econbiz.de/10012612266
Saved in:
6
Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef
;
Azubuike, Tracy
;
Pásková, Martina
- In:
Administrative Sciences : open access journal
11
(
2021
)
2
,
pp. 1-21
Obtaining information about destinations and services they provide is ever more based on
user-generated
content
(
UGC
…
Persistent link: https://www.econbiz.de/10012489631
Saved in:
7
Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression
Yeh, Marie
;
Walker, Kristen L.
;
Legocki, Kimberly V.
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10014450063
Saved in:
8
Erfolgsmerkmale des B-to-B-Digital-Brand-Marketings : eine Untersuchung auf Basis des Customer-Based-Brand-Equity-Modells für Wirtschaftskanzleien
Detscher, Stefan
;
Hillmann, Tabea
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
4
,
pp. 59-66
Persistent link: https://www.econbiz.de/10014440142
Saved in:
9
Customer encounter satisfaction and narrative force : an investigation of user-generated content on TripAdvisor
Cassar, Mario
;
Konietzny, Jirka
;
Caruana, Albert
- In:
Scandinavian journal of hospitality and tourism
23
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10014291580
Saved in:
10
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
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