Ozen, Hilal; Kaya, Ismail - In: Bogazici Journal of Economics and Administrative Sciences 27 (2013) 2
model in order to test the effect of value perception on buying intentions of those consumers. Besides, the model covers the … effects of risk perception, quality perception, perceived sacrifice and perceived relative price on value perception. The … perception, but quality perception had a positive effect on value perception in online retailing. In addition, willingness to buy …