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  • Search: subject:"virtual community"
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Year of publication
Subject
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Social Web 20,723 Social web 20,723 Online-Marketing 5,905 Internet marketing 5,851 Consumer behaviour 4,775 Konsumentenverhalten 4,775 Soziales Netzwerk 2,375 Social network 2,274 Viral marketing 2,217 Virales Marketing 2,216 Beziehungsmarketing 2,057 Relationship marketing 2,057 Electronic Commerce 1,851 E-commerce 1,802 Markenführung 1,792 Brand management 1,791 Social media 1,770 social media 1,697 Online retailing 1,494 Online-Handel 1,494 Digitalisierung 1,415 Digitization 1,390 Internet 1,307 Markenimage 1,009 Brand image 1,003 Web 2.0 technologies 942 Web 2.0-Technologien 940 Digital platform 902 Digitale Plattform 899 Customer integration 875 Kundenintegration 875 Öffentlichkeitsarbeit 802 Public relations 787 Wissensmanagement 755 Knowledge management 747 Deutschland 698 Marketingmanagement 695 Marketing management 690 Germany 685 Social relations 669
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Online availability
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Undetermined 8,971 Free 4,599
Type of publication
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Article 15,012 Book / Working Paper 5,748 Journal 5
Type of publication (narrower categories)
All
Article in journal 12,093 Aufsatz in Zeitschrift 12,093 Aufsatz im Buch 2,904 Book section 2,904 Graue Literatur 1,134 Non-commercial literature 1,134 Arbeitspapier 864 Working Paper 864 Hochschulschrift 425 Collection of articles of several authors 415 Sammelwerk 415 Case study 339 Fallstudie 339 Aufsatzsammlung 303 Thesis 229 Conference paper 182 Konferenzbeitrag 182 Ratgeber 119 Guidebook 108 Konferenzschrift 100 Collection of articles written by one author 50 Sammlung 50 Conference proceedings 48 Lehrbuch 43 Textbook 30 Handbook 24 Handbuch 24 Glossar enthalten 18 Glossary included 18 research-article 16 Amtsdruckschrift 12 Forschungsbericht 12 Government document 12 Interview 10 Reprint 9 Mehrbändiges Werk 7 Multi-volume publication 7 Systematic review 7 Übersichtsarbeit 7 Amtliche Publikation 5
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Language
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English 18,796 German 1,939 French 24 Undetermined 16 Polish 12 Spanish 8 Italian 3 Portuguese 3 Russian 2 Bosnian 1 Lithuanian 1 Swedish 1
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Author
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Kuchler, Theresa 36 Stroebel, Johannes 36 Qiu, Liangfei 31 Bailey, Michael 30 Dwivedi, Yogesh Kumar 30 Füller, Johann 29 Whinston, Andrew B. 28 Hajli, Nick 26 Law, Chun Hung Roberts 25 Loureiro, Sandra Maria Correia 23 Saxton, Gregory D. 23 Stephen, Andrew T. 23 Tan, Yong 23 Martínez-López, Francisco J. 22 Ozuem, Wilson 22 Filieri, Raffaele 21 Petrova, Maria 21 Sabatini, Fabio 20 Flavián Blanco, Carlos 19 Harrigan, Paul 19 Pitt, Leyland F. 19 Rita, Paulo 19 Allcott, Hunt 18 Enikolopov, Ruben 18 Gu, Bin 18 Kreutzer, Ralf T. 18 Kummer, Michael E. 18 Leimeister, Jan Marco 18 Vrontis, Demetris 18 Agnihotri, Raj 17 Krcmar, Helmut 17 Ruyter, Ko de 17 Walsh, Gianfranco 17 Asongu, Simplice 16 Hinz, Oliver 16 Hollebeek, Linda D. 16 Laurell, Christofer 16 Skiera, Bernd 16 Stieglitz, Stefan 16 Wirtz, Bernd W. 16
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Institution
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IGI Global 108 Springer Fachmedien Wiesbaden 71 National Bureau of Economic Research 51 Books on Demand GmbH <Norderstedt> 9 Nomos Verlagsgesellschaft 9 World Bank Group 9 American Marketing Association 8 Friedrich-Schiller-Universität Jena 7 OECD 7 Springer-Verlag GmbH 7 World Bank 7 Edward Elgar Publishing 6 Springer Gabler <Firma> 6 Verlag Dr. Kovač 6 Information Resources Management Association 5 Technische Universität Dresden 5 epubli GmbH 5 Springer International Publishing 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 AMA Winter Academic Conference <2023, Nashville, Tenn.> 3 AMA Winter Academic Conference <2023, Online> 3 Chartered Institute of Public Relations 3 De Gruyter Oldenbourg 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 FinanzBuch Verlag 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 International Telecommunications Society 3 MITP Verlags-GmbH & Co. KG 3 Organisation for Economic Co-operation and Development 3 Peter Lang GmbH 3 Steria Mummert Consulting AG 3 Weltbank 3 Westfälische Wilhelms-Universität Münster 3 Wiley-VCH 3 BITKOM Servicegesellschaft 2 Bund-Verlag 2 Bundesverband Digitale Wirtschaft 2 Dgroup 2 Droemer Verlag 2
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Published in...
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Journal of business research : JBR 453 Technological forecasting & social change : an international journal 240 Journal of retailing and consumer services 219 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 211 International journal of internet marketing and advertising : IJIMA 158 Information systems research : ISR 149 SpringerLink / Bücher 138 Journal of management information systems : JMIS 124 Tourism management : research, policies, practice 119 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 114 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 105 Industrial marketing management : the international journal for industrial and high-tech firms 94 International journal of hospitality management 92 Business horizons 90 Electronic commerce research 90 International journal of business information systems : IJBIS 90 Psychology & marketing 88 International journal of advertising : the review of marketing communications 86 Journal of marketing communications 83 Management science : journal of the Institute for Operations Research and the Management Sciences 83 Springer eBook Collection 80 Management information systems : mis quarterly 77 International journal of networking and virtual organisations : IJNVO 76 Journal of internet commerce 76 Journal of promotion management : innovations in planning and applied research 72 Journal of marketing management : MM 71 Journal of travel and tourism marketing 71 International journal of electronic marketing and retailing : IJEMR 68 The journal of product & brand management 68 Cogent business & management 67 Journal of information & knowledge management : JIKM 67 The journal of brand management : an international journal 67 International journal of electronic commerce : IJEC 65 Journal of electronic commerce research : JECR 65 International journal of technology marketing : IJTMkt 63 Journal of marketing 63 CESifo working papers 60 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 60 Journal of advertising research 58 Journal of marketing management : JMM ; journal of the Academy of Marketing 57
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Source
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ECONIS (ZBW) 20,725 Other ZBW resources 20 RePEc 16 BASE 2 EconStor 1 USB Cologne (EcoSocSci) 1
Showing 19,941 - 19,950 of 20,765
Cover Image
Corporate TV - Excellence in Emotion
Beißwenger, Achim; Frank, Gernold P. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 1, pp. 26-30
Persistent link: https://www.econbiz.de/10003647051
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A primer on network neutrality
Frieden, Rob - In: Intereconomics : review of European economic policy 43 (2008) 1, pp. 4-15
Persistent link: https://www.econbiz.de/10003647300
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Network neutrality and quality of service
Kruse, Jörn - In: Intereconomics : review of European economic policy 43 (2008) 1, pp. 25-30
Persistent link: https://www.econbiz.de/10003647323
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Einsatz von Web 2.0 in deutschen Unternehmen : Mitarbeiterkommunikation und Personalführung im Wandel
Schürmann, Henrik - In: Personalführung : das DGFP Magazin für das … 41 (2008) 3, pp. 22-28
Persistent link: https://www.econbiz.de/10003650371
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Corporate Blogs zwischen Authentizität und Marketing : die neue Lust am Bloggen
Spies, Rainer - In: Personalführung : das DGFP Magazin für das … 41 (2008) 3, pp. 30-36
Persistent link: https://www.econbiz.de/10003650373
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Weblogs, Wikis & Social Networking : Information und Kommunikation im Wandel
In: Personalführung : das DGFP Magazin für das … 41 (2008) 3, pp. 22-45
Persistent link: https://www.econbiz.de/10003650390
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Grundlagen des Web 2.0
Kilian, Thomas; Hass, Berthold H.; Walsh, Gianfranco - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 4-21). 2008
Persistent link: https://www.econbiz.de/10003652360
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Weblogs in Unternehmen
Schmidt, Jan-Hinrik - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 121-135). 2008
Persistent link: https://www.econbiz.de/10003652413
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Podcasts als Kommunikationsinstrument
Klee, Alexander - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 153-170). 2008
Persistent link: https://www.econbiz.de/10003652420
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Mitmachnetz Web 2.0 : rege Beteiligung nur in Communitys ; Ergebnisse der ARD/ZDF-Onlinestudie 2008
Fisch, Martin; Gscheidle, Christoph - In: Media-Perspektiven (2008) 7, pp. 356-364
Persistent link: https://www.econbiz.de/10003737688
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