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From virtual to reality : the power of augmented reality in triggering impulsive purchases

Hsu, Wen-Chin; Lee, Mu-Heng; Zheng, Kai-Wen - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460844

Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement

Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462270

Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception

Liu, Fanjue; Lee, Yu-Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462366

Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach

Xu, Xiao-Yu; Jia, Qing-Dan; Tayyab, Syed Muhammad Usman - In: Journal of retailing and consumer services 77 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014462370

Digital reality technology, challenges, and human factors

Napp, Nicholas; Nisiotis, Louis - In: IEEE technology and engineering management society body …, (pp. 331-349). 2024

Persistent link: https://www.econbiz.de/10014439368

Digital Reality - Digital Twins

Saracco, Roberto - In: IEEE technology and engineering management society body …, (pp. 351-367). 2024

Persistent link: https://www.econbiz.de/10014439370

Augmented reality marketing and consumer-brand relationships : how closeness drives brand love

Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837

Persistent link: https://www.econbiz.de/10014518840

Redesigning of marketing mix elements affecting medical tourism through artificial intelligence (AI)

Ramanathan, Karuppasamy; Jenefa, Leena; Radhi, A. L. … - In: Reskilling the workforce for technological advancement, (pp. 222-240). 2024

Persistent link: https://www.econbiz.de/10014520094

Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review

Yoo, Jungmin; Kim, Jung-Hwan; Kim, Minjeong; Park, Minjung - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10014521168

The Future of E-commerce : Innovations and Developments

Chodak, Grzegorz - 2024

Introduction -- 1. Measuring the impact of e-commerce on the economy -- 2. The development of different logistics solutions in e-commerce -- 3. Current and new payment methods in e-commerce -- 4. Virtual commerce -- 5. Augmented Reality in e-commerce -- 6. Social commerce -- 7. Artificial...

Persistent link: https://www.econbiz.de/10014524726

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