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Search: subject:"visual metaphor"
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Visual metaphor
8
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
Advertising effects
5
Werbewirkung
5
Perception
4
Wahrnehmung
4
Visualisierung
3
Visualization
3
visual metaphor
3
Brand image
2
Cognition
2
Kognition
2
Markenimage
2
Psychology of advertising
2
Werbepsychologie
2
advertising
2
persuasion
2
Aesthetic pleasure
1
Aesthetics
1
Business start-up
1
Communication
1
Comprehension
1
Creativity
1
Digital Billboard Advertising
1
Drawing methodology
1
Empirical aesthetics
1
Entrepreneurial identity
1
Entrepreneurship
1
Entrepreneurship approach
1
Expected Value
1
Experiment
1
Fotografie
1
Gesundheitsvorsorge
1
Holiday behaviour
1
Implied motion
1
Internet marketing
1
Kommunikation
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English
11
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Bresciani, Sabrina
1
Bronkhorst, Ewald
1
Clarke, Jean
1
Enschot, Renske van
1
Eppler, Martin J.
1
Gkiouzepas, Lampros
1
Han, Kwang Seok
1
Holt, Robin
1
Hooijdonk, Charlotte van
1
Huang, Ying
1
Jeon, Yongwoog
1
Jung, Jae Min
1
Kernbach, Sebastian
1
Li, Fangxuan
1
Ma, Jianan
1
Myers, Jun
1
Otterbring, Tobias
1
Peterson, Matthew O.
1
Petit, Olivia
1
Ryoo, Yuhosua
1
Sung, Yongjun
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International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
Economics & finance notes
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business venturing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Refining replacements : validating a revised typology of
visual
metaphor
using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
3
The effect of implied motion in travel photographs on visit intention : the mediating role of mental imagery
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
104
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015052172
Saved in:
4
The effect of visual metaphors and expected value of digital billboard advertising on attitude toward advertising and brand
Han, Kwang Seok
- In:
Economics & finance notes
11
(
2022
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10013483879
Saved in:
5
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
6
Validating a modified typology of
visual
metaphor
: evidence form artful deviation, imagistic elaboration and ad attitude
Huang, Ying
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 509-527
Persistent link: https://www.econbiz.de/10012263509
Saved in:
7
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
8
Aspects of
visual
metaphor
: an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
9
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
10
Imagery of ad-venture : understanding entrepreneurial identity through metaphor and drawing
Clarke, Jean
;
Holt, Robin
- In:
Journal of business venturing
32
(
2017
)
5
,
pp. 476-497
Persistent link: https://www.econbiz.de/10011744439
Saved in:
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