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Search: subject:"warmth"
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Consumer behaviour
65
Konsumentenverhalten
65
Warmth
57
Competence
50
warmth
29
Brand management
28
Markenführung
28
Brand image
27
Markenimage
27
Beziehungsmarketing
23
Relationship marketing
23
Brand
22
Markenartikel
22
competence
21
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
14
Kundenzufriedenheit
14
Advertising effects
12
Occupational qualification
12
Qualifikation
12
Werbewirkung
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Perceived warmth
11
Advertising
9
Robot
9
Roboter
9
Customer service
8
Emotion
8
Kompetenz
8
Kundenservice
8
Werbung
8
Brand warmth
7
Gender
7
Geschlecht
7
Perception
7
Stereotype content model
7
Wahrnehmung
7
Confidence
6
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Online availability
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Undetermined
118
Free
22
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Article
144
Book / Working Paper
2
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Article in journal
127
Aufsatz in Zeitschrift
127
research-article
4
Arbeitspapier
2
Working Paper
2
Article
1
Conference paper
1
Graue Literatur
1
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1
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1
review
1
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Language
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English
136
Undetermined
10
Author
All
Agerström, Jens
4
Mattila, Anna S.
4
Bufquin, Diego
3
Melnyk, Valentyna
3
ANDREI, Andreia - Gabriela
2
Andrei, Andreia Gabriela
2
Bolton, Lisa E.
2
Carlsson, Magnus
2
Chang, Jae D.
2
Chang, Young Kyun
2
Choi, Jungsil
2
Crisafulli, Benedetta
2
DiPietro, Robin B.
2
Diamantopoulos, Adamantios
2
Gao, Yixing
2
Gidaković, Petar
2
Grazzini, Laura
2
Guo, Xiaoling
2
Hess, Alexandra Claudia
2
Hu, Yaou
2
Huang, Bo
2
Kennedy, Jessica A.
2
Kray, Laura J.
2
Lee, Kiljae
2
Leslie, Lisa M.
2
Li, Yao
2
Liu, Hao
2
Maamari, Bassem E.
2
Majdalani, Joelle F.
2
Min, Hyounae
2
Murray, Kyle B.
2
Orlowski, Marissa
2
Orth, Ulrich R.
2
Partlow, Charles
2
Puente, Raquel
2
Singh, Jaywant
2
Stoner, Jennifer L.
2
Strinić, Andrea
2
Torelli, Carlos J.
2
Viglia, Giampaolo
2
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Journal of business research : JBR
15
International journal of hospitality management
9
Journal of retailing and consumer services
8
European journal of marketing
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
Asia Pacific journal of marketing and logistics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality marketing & management
2
Journal of management
2
Journal of marketing
2
Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of service management
2
Journal of strategic marketing
2
Management Dynamics in the Knowledge Economy Journal
2
Organizational Behavior and Human Decision Processes
2
Social Science & Medicine
2
The Cornell hospitality quarterly
2
Tourism review
2
Business horizons
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Econ Journal Watch
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European management review : EMR
1
Human resource development international : HRDI
1
Industrial Management & Data Systems
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Organizational Analysis
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
130
RePEc
10
Other ZBW resources
5
EconStor
1
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81
Stereotypes about academic entrepreneurs and their negotiation counterparts' collaborative behavior
Zhang, Lu
;
Choi, Young Rok
;
Zhao, Hao
- In:
Small business economics : an international journal
57
(
2021
)
3
,
pp. 1269-1284
Persistent link: https://www.econbiz.de/10012660851
Saved in:
82
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
83
Impression formation of PhD supervisors during student-led selection : an examination of UK business schools with a focus on staff profiles
Marder, Ben
;
Oliver, Sebastian
;
Yau, Amy
;
Lavertu, Laura
; …
- In:
The international journal of management education
19
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013184619
Saved in:
84
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
85
Service with improper requests : how fellow customers interpret employee's judgment call
Zhou, Lanlan
;
Gao, Min
;
Kou, Yan
;
Yang, Jianchun
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648942
Saved in:
86
Emotional support from a digital assistant in technology-mediated services : effects on customer satisfaction and behavioral persistence
Gelbrich, Katja
;
Hagel, Julia Sarah
;
Orsingher, Chiara
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10012506524
Saved in:
87
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
88
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
89
Evolutionary leadership theory and economic voting :
warmth
and competence impressions mediate the effect of economic perceptions on vote
Bor, Alexander
- In:
The leadership quarterly : LQ ; an international …
31
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012591280
Saved in:
90
Disentangling the differential roles of
warmth
and competence judgments in customer-service provider relationships
Güntürkün, Pascal
;
Haumann, Till
;
Mikolon, Sven
- In:
Journal of service research
23
(
2020
)
4
,
pp. 476-503
Persistent link: https://www.econbiz.de/10012391611
Saved in:
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