Azam, Afshan - In: International Journal of E-Business Research (IJEBR) 12 (2016) 4, pp. 57-75
attempts to report a study investigating the impact of utilitarian website features on Saudi Arabian customer loyalty for … deployed to analyze valid data points. The study found the importance of creating loyalty by focusing on utilitarian website … features. Calculative commitment is significantly influenced by utilitarian features whereas affective commitment didn …