The effect of utilitarian website features on online Saudi Arabia consumers loyalty in the case of online flight booking
Year of publication: |
October-December 2016
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Authors: | Azam, Afshan |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 12.2016, 4, p. 57-75
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Subject: | Affective Commitment | Calculative Commitment | Customer Loyalty | E-commerce | Flight Booking | Structural Equation Modeling | Utilitarian Features | Website Features | Electronic Commerce | Website | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Saudi-Arabien | Saudi Arabia | Utilitarismus | Utilitarianism | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing |
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