Su, Jin; Iqbal, Md Arif; Haque, Farhan; Akter, Maeen Md … - In: Social Responsibility Journal 19 (2023) 9, pp. 1654-1670
Purpose This study aims to understand Bangladeshi young consumers’ perceptions of sustainable apparel. Specifically …) and social influences on Bangladeshi young consumers’ intention to purchase sustainable apparel. Design … findings of the study show that MNO significantly influences Bangladeshi young consumers’ attitudes toward purchasing …