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  • Search: subject_exact:"Absatzforschung"
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Year of publication
Subject
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Marktforschung 6,600 Market research 6,585 Consumer behaviour 1,532 Konsumentenverhalten 1,532 Theorie 1,529 Theory 1,529 Deutschland 1,017 Germany 1,003 Marketing 651 Marketingmanagement 585 Marketing management 574 USA 421 United States 414 Beziehungsmarketing 353 Relationship marketing 353 Marketingtheorie 234 Marketing theory 231 Conjoint analysis 228 Conjoint-Analyse 228 Qualitative Methode 228 Qualitative method 225 Bibliometrics 222 Bibliometrie 222 Scientific method 222 Wissenschaftliche Methode 222 Befragung 219 Interview 218 Innovation 183 Internet 169 Social Web 163 Social web 163 Messung 162 Brand management 161 Markenführung 161 Measurement 154 Innovationsmanagement 150 Innovation management 147 Werbewirkung 146 Advertising effects 145 Forecasting model 145
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Online availability
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Undetermined 926 Free 475
Type of publication
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Article 3,800 Book / Working Paper 2,764 Journal 116 Database 1
Type of publication (narrower categories)
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Article in journal 2,527 Aufsatz in Zeitschrift 2,527 Aufsatz im Buch 1,221 Book section 1,221 Graue Literatur 702 Non-commercial literature 702 Hochschulschrift 565 Thesis 489 Collection of articles of several authors 320 Sammelwerk 320 Arbeitspapier 307 Working Paper 307 Lehrbuch 282 Textbook 251 Bibliografie enthalten 234 Bibliography included 234 Aufsatzsammlung 146 Konferenzschrift 137 Conference proceedings 93 Case study 90 Fallstudie 90 Statistik 67 Handbook 65 Handbuch 65 Reprint 64 Statistics 61 Glossar enthalten 52 Glossary included 52 Mehrbändiges Werk 40 Multi-volume publication 40 Ratgeber 25 Forschungsbericht 24 Festschrift 23 Market information 23 Marktinformation 23 Guidebook 22 Systematic review 19 Übersichtsarbeit 19 Bibliografie 18 No longer published / No longer aquired 17
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Language
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English 4,213 German 2,370 Undetermined 56 French 20 Polish 15 Russian 10 Spanish 8 Italian 6 Dutch 5 Danish 4 Swedish 4 Czech 2 Hungarian 2 Turkish 2 Ukrainian 2 Afrikaans 1 Finnish 1 Croatian 1 Norwegian 1 Slovenian 1
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Author
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Malhotra, Naresh K. 47 Herrmann, Andreas 33 Hruschka, Harald 31 Homburg, Christian 30 Decker, Reinhold 27 Wildner, Raimund 24 Huber, Frank 23 Sarstedt, Marko 22 Hildebrandt, Lutz 21 Bauer, Hans H. 20 Kamakura, Wagner A. 20 Wedel, Michel 20 Hair, Joseph F. 19 Pepels, Werner 18 Albers, Sönke 17 Kumar, V. 17 Eisend, Martin 16 Kuß, Alfred 16 Wiedmann, Klaus-Peter 16 Green, Paul E. 15 Gustafsson, Anders 15 Helm, Roland 15 Baier, Daniel 14 Belk, Russell W. 14 DeSarbo, Wayne 14 Teichert, Thorsten 14 Viswanathan, Madhu 14 Baumgartner, Hans 13 Buber, Renate 13 Holbrook, Morris B. 13 Leeflang, Peter 13 Skiera, Bernd 13 Birks, David F. 12 Dolnicar, Sara 12 Gierl, Heribert 12 Keller, Bernhard 12 Klarmann, Martin 12 Koch, Jörg 12 Sheth, Jagdish N. 12 Wagner, Ralf 12
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Institution
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Institut für Demoskopie Allensbach 67 American Marketing Association 34 European Society for Opinion and Marketing Research 34 Springer Fachmedien Wiesbaden 19 Gesellschaft für Konsum-, Markt- und Absatzforschung 12 Edward Elgar Publishing 7 Esomar 7 Market Research Society 7 Berufsverband Deutscher Markt- und Sozialforscher 6 GfK-Nürnberg e.V. 5 AMACOM 4 Deutsch-Koreanische Industrie- und Handelskammer 4 Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling 4 Universität Trier / Lehrstuhl für Marketing und Innovation 4 Books on Demand GmbH <Norderstedt> 3 Deutsche Werbewissenschaftliche Gesellschaft 3 Fraunhofer-Institut für Systemtechnik und Innovationsforschung 3 Fördergesellschaft Produktmarketing 3 GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung 3 Harvard Graduate School of Business Administration 3 IGI Global 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg> 3 Marketing Research Congress <45, 1992, Madrid> 3 OECD 3 Seminar on market modelling 3 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 3 Springer International Publishing 3 Academy of Marketing 2 Academy of Marketing Science 2 Advertising Research Foundation 2 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 2 American Management Association 2 Australien / Department of Industry, Science and Technology 2 Axel-Springer-Verlag 2 Berliner Wissenschafts-Verlag 2 De Gruyter Oldenbourg 2 Deutsche Marketing-Vereinigung 2 Deutscher Marketing-Verband 2 Deutschland / Statistisches Bundesamt 2
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Published in...
All
Journal of marketing research : JMR 172 International journal of market research : JMRS ; the journal of the Market Research Society 100 Journal of business research : JBR 90 Qualitative market research : an international journal 73 SpringerLink / Bücher 62 Journal of the Academy of Marketing Science 60 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 58 Jahrbuch der Absatz- und Verbrauchsforschung 54 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 47 Qualitative Marktforschung : Konzepte - Methoden - Analysen 47 Marketing letters : a journal of research in marketing 45 Marketing : ZFP ; journal of research and management 44 Gabler Edition Wissenschaft 43 International journal of market research 42 Journal of marketing management : MM 42 Europäische Hochschulschriften / 5 38 Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen 36 Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele 32 Journal of consumer behaviour : an international research review 32 Handbuch der Marktforschung 30 Journal of business economics : JBE 30 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 29 The marketing review 28 International journal of forecasting 27 Springer eBook Collection / Business and Economics 26 Journal of advertising research 25 Industrial marketing management : the international journal for industrial and high-tech firms 24 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 23 Organisation und praktische Anwendung 21 Die Betriebswirtschaft : DBW 20 Journal of marketing 20 Journal of retailing and consumer services 20 Lehrbuch 20 Market research handbook 20 Conjoint measurement : methods and applications 19 Fundamentals of marketing research ; Vol. 2 19 Journal of consumer research : JCR ; an interdisciplinary bimonthly 19 The handbook of marketing research : uses, misuses, and future advances 19 Verfahren, Datenauswertung, Ergebnisdarstellung 18 European journal of marketing : EJM 17
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Source
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ECONIS (ZBW) 6,681
Showing 1 - 10 of 6,681
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Market research ethics : new practices but no new ideas
Cluley, Robert; Green, William - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
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Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
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The effective nature of projective techniques in political brand image research
Khan, Dawood; Pich, Christopher; Spry, Louise - In: International journal of market research 66 (2024) 1, pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
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How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
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Practical relevance in consumer research
Hoyer, Wayne D.; Wan, Echo Wen; Wilcox, Keith Todd - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
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Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł; Figura, Ćezary; Wojciechowski, Łukasz - In: European research studies 27 (2024), pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
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Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
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"Inside" versus "outside" trends in consumer research
Camilleri, Edwin; Garg, Nitika; Miah, Shah Jahan - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
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Ethics and international business research : considerations and best practices
Miller, Stewart R.; Moore, Fiona; Eden, Lorraine - In: International business review 33 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
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