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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
4,759
Virales Marketing
4,759
Consumer behaviour
2,659
Konsumentenverhalten
2,659
Social Web
2,161
Social web
2,161
Online-Marketing
1,712
Internet marketing
1,704
Online retailing
863
Online-Handel
863
Beziehungsmarketing
666
Relationship marketing
665
Customer satisfaction
581
Kundenzufriedenheit
581
Electronic Commerce
468
E-commerce
460
Brand image
413
Markenimage
413
Brand management
404
Markenführung
404
Dienstleistungsqualität
368
Service quality
368
Personalization
269
Personalisierung
267
Advertising effects
258
Werbewirkung
258
Soziales Netzwerk
255
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247
Social network
246
Vertrauen
246
social media
245
Social media
225
Hotel industry
223
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223
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215
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212
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212
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210
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209
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203
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797
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3,925
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842
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319
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127
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91
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Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Leipziger Universitätsverlag GmbH
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
4,767
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4591
Wir sind Helden : im Internet kann sich jeder neu erfinden ; und Millionen maches es ; jetzt entdeckt die Werbeindustrie die heimlichen Helden
Pohlmann, Mark
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 197-203)
.
2009
Persistent link: https://www.econbiz.de/10003905756
Saved in:
4592
External recommendations versus internal satisfaction in health care : a case study in India
Henthorne, Tony L.
;
Salgaonkar, Pradeep
;
George, Babu P.
- In:
Health marketing quarterly
26
(
2009/10
)
3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10003906214
Saved in:
4593
Optimal control problems for a new product with word-of-mouth
Yan, Xiaoming
;
Liu, Ke
- In:
International journal of production economics
119
(
2009
)
2
,
pp. 402-414
Persistent link: https://www.econbiz.de/10003906260
Saved in:
4594
Factors affecting pass-along emil intentions (PAEIs) : integrating the social capital and social cognition theories
Huang, Chien-chih
;
Lin, Tung-ching
;
Lin, Kuei-ju
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 160-169
Persistent link: https://www.econbiz.de/10003958276
Saved in:
4595
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Penenberg, Adam L.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10008650841
Saved in:
4596
Pricing strategies for viral marketing on social networks
Arthur, David
;
Motwani, Rajeev
;
Sharma, Aneesh
;
Xu, Ying
- In:
Internet and network economics : 5th international …
,
(pp. 101-112)
.
2009
Persistent link: https://www.econbiz.de/10003928115
Saved in:
4597
Nudging mechanisms for technology adoption
Corbo, Jacomo
;
Vorobeychik, Yevgeniy
- In:
Internet and network economics : 5th international …
,
(pp. 505-512)
.
2009
Persistent link: https://www.econbiz.de/10003928388
Saved in:
4598
Opinion leadership : non-work-related advice in a work setting
Raghupathi, Viju
;
Arazy, Ofer
;
Kumar, Nanda
;
Shapira, Bracha
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
4
,
pp. 220-234
Persistent link: https://www.econbiz.de/10003928759
Saved in:
4599
The effectiveness of a buzz marketing approach compared to traditional advertising : an exploration
Notarantonio, Elaine M.
;
Quigley, Charles J.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 455-464
Persistent link: https://www.econbiz.de/10003928840
Saved in:
4600
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
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