Opinion leadership : non-work-related advice in a work setting
Viju Raghupathi; Ofer Arazy; Nanda Kumar; Bracha Shapira
| Year of publication: |
2009
|
|---|---|
| Authors: | Raghupathi, Viju ; Arazy, Ofer ; Kumar, Nanda ; Shapira, Bracha |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 10.2009, 4, p. 220-234
|
| Subject: | Soziales Netzwerk | Social network | Meinung | Opinion | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928759