Pricing strategies for viral marketing on social networks
Year of publication: |
2009
|
---|---|
Authors: | Arthur, David ; Motwani, Rajeev ; Sharma, Aneesh ; Xu, Ying |
Published in: |
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings. - Berlin : Springer, ISBN 3-642-10840-7. - 2009, p. 101-112
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Theorie | Theory |
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