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Search: subject_exact:"Internet marketing"
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Subject
All
Online-Marketing
12,803
Internet marketing
12,672
Social Web
5,683
Social web
5,683
Consumer behaviour
4,323
Konsumentenverhalten
4,322
Werbewirkung
2,075
Advertising effects
2,071
Electronic Commerce
2,067
Online retailing
1,963
Online-Handel
1,963
E-commerce
1,930
Advertising
1,759
Werbung
1,759
Viral marketing
1,718
Virales Marketing
1,717
Markenführung
1,557
Brand management
1,556
Relationship marketing
1,529
Beziehungsmarketing
1,528
Internet
1,234
Marketingmanagement
1,128
Marketing management
1,114
Markenimage
888
Brand image
882
Website
857
Social media
844
social media
808
Suchmaschine
708
Search engine
695
Marketing
664
Soziales Netzwerk
567
Social network
481
Digitalisierung
476
USA
476
United States
476
Deutschland
460
Digitization
450
Germany
442
Brand
433
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Online availability
All
Undetermined
5,613
Free
2,308
Type of publication
All
Article
9,030
Book / Working Paper
4,074
Journal
31
Other
8
Type of publication (narrower categories)
All
Article in journal
7,617
Aufsatz in Zeitschrift
7,617
Aufsatz im Buch
1,330
Book section
1,330
Graue Literatur
509
Non-commercial literature
509
Arbeitspapier
373
Working Paper
373
Collection of articles of several authors
266
Sammelwerk
266
Hochschulschrift
255
Ratgeber
237
Guidebook
225
Aufsatzsammlung
210
Case study
174
Fallstudie
174
Thesis
121
Lehrbuch
111
Conference paper
109
Konferenzbeitrag
109
Textbook
87
Konferenzschrift
65
Glossar enthalten
35
Glossary included
35
Handbook
33
Handbuch
33
Collection of articles written by one author
28
Sammlung
28
Conference proceedings
20
Amtsdruckschrift
15
Government document
15
Bibliographie
13
Bibliografie enthalten
12
Bibliography included
12
Festschrift
8
Interview
8
Einführung
6
Bibliografie
5
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5
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5
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English
11,721
German
1,307
Undetermined
97
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Lithuanian
2
Serbian
2
Czech
1
Italian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
45
Tucker, Catherine
32
Goldfarb, Avi
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
Hudders, Liselot
14
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Institution
All
Springer Fachmedien Wiesbaden
88
IGI Global
24
National Bureau of Economic Research
22
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Springer International Publishing
3
Universität Bremen
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
NetLibrary, Inc
2
RWTH Aachen
2
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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Source
All
ECONIS (ZBW)
12,776
USB Cologne (EcoSocSci)
238
RePEc
95
BASE
23
Other ZBW resources
6
EconStor
5
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13051
Beziehungsmanagement im Internet : eine Analyse der Informationsbedürfnisse auf Konsumgütermärkten und der Möglichkeiten ihrer Befriedigung durch Beziehungsmananagement unter Nutzu...
Ludwig, Marc Alexandre
-
2000
Persistent link: https://www.econbiz.de/10001450182
Saved in:
13052
Mit E-Commerce zum Markterfolg : Multimedia und Internet in Unternehmen
Steimer, Fritz
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001454993
Saved in:
13053
One-to-One-Marketing im Internet : erfolgreiches E-Business für Finanzdienstleister
Reichardt, Christian
-
2000
Persistent link: https://www.econbiz.de/10001433010
Saved in:
13054
10 Erfolgsfaktoren im e-business : die Strategien der Gewinner ; eine Analyse neuer Geschäftsansätze im Internet
2000
Persistent link: https://www.econbiz.de/10001474639
Saved in:
13055
Startup.com
Nokes, Sebastian
-
2000
Persistent link: https://www.econbiz.de/10001484035
Saved in:
13056
E-Business : [erfolgreich in die digitale Zukunft]
Baumann, Martina
;
Kistner, Andreas C.
-
2000
-
Dt. Orig.-Ausg., 2., aktualisierte, völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001484665
Saved in:
13057
E-Commerce : elf Siegerstrategien für den Hyperwettbewerb ; [Erfolgspotentiale sichern, die Konkurrenz hinter sich lassen, dauerhaft Gewinne erzielen]
Judson, Bruce
;
Kelly, Kate
-
2000
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001460440
Saved in:
13058
Online-Marketing in deutschen Unternehmen : Einsatz - Akzeptanz - Wirkungen
Rengelshausen, Oliver
-
2000
Persistent link: https://www.econbiz.de/10001461009
Saved in:
13059
A guide to Web marketing : successful promotion on the Net
Davis, Judy
-
2000
Persistent link: https://www.econbiz.de/10004243083
Saved in:
13060
Marketing kit for dummies : [a reference for the rest of us]
Hiam, Alexander
-
2000
Persistent link: https://www.econbiz.de/10004444705
Saved in:
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