//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbindung"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand loyalty
817
Markentreue
817
Consumer behaviour
580
Konsumentenverhalten
580
Brand management
550
Markenführung
550
Beziehungsmarketing
525
Relationship marketing
524
Brand image
407
Markenimage
407
Markenartikel
399
Brand
398
brand loyalty
150
Customer satisfaction
149
Kundenzufriedenheit
149
Social Web
147
Social web
147
Internet marketing
118
Online-Marketing
118
Confidence
85
Vertrauen
85
Emotion
61
Kundenbindung
56
Customer retention
52
Customer integration
42
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
United States
31
Dienstleistungsqualität
30
Service quality
30
Viral marketing
30
Virales Marketing
30
brand trust
30
Deutschland
29
Hotel industry
28
Hotellerie
28
Marketing management
28
Structural equation model
28
more ...
less ...
Online availability
All
Undetermined
376
Free
141
Type of publication
All
Article
647
Book / Working Paper
171
Type of publication (narrower categories)
All
Article in journal
598
Aufsatz in Zeitschrift
598
Aufsatz im Buch
50
Book section
50
Hochschulschrift
33
Graue Literatur
25
Non-commercial literature
25
Thesis
19
Collection of articles of several authors
15
Sammelwerk
15
Arbeitspapier
13
Working Paper
13
Case study
9
Fallstudie
9
Aufsatzsammlung
6
Collection of articles written by one author
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Handbook
2
Handbuch
2
Fallstudiensammlung
1
Guidebook
1
Interview
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
770
German
44
Polish
3
French
1
Author
All
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Martin-Luther-Universität Halle-Wittenberg
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Marketing Association
1
IGI Global
1
Johannes Kepler Universität Linz
1
Otto-Friedrich-Universität Bamberg
1
Technische Universität Bergakademie Freiberg
1
Universität Mannheim
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
more ...
less ...
Source
All
ECONIS (ZBW)
818
Showing
811
-
818
of
818
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
811
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
812
Brand valuation
Lindemann, Jan
- In:
Brands and branding
,
(pp. 27-45)
.
2004
Persistent link: https://www.econbiz.de/10002754891
Saved in:
813
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10001362773
Saved in:
814
Brand valuation
Perrier, Raymond
(
ed.
)
-
1997
-
3. ed.
Persistent link: https://www.econbiz.de/10000573242
Saved in:
815
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
816
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
817
A comparison of brand loyalty and store loyalty
Lamb, T. J.
;
Goodhardt, G. J.
-
1988
Persistent link: https://www.econbiz.de/10000131907
Saved in:
818
Brand loyalty measurement and management
Jacoby, Jacob
;
Chestnut, Robert W.
-
1978
Persistent link: https://www.econbiz.de/10010129053
Saved in:
First
Prev
73
74
75
76
77
78
79
80
81
82
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->