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Search: subject_exact:"Markenführung"
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Markenführung
17,032
Brand management
16,970
Konsumentenverhalten
7,339
Consumer behaviour
7,338
Markenimage
7,052
Brand image
6,920
Markenartikel
5,219
Brand
5,204
Beziehungsmarketing
2,538
Relationship marketing
2,535
Markenpolitik
2,190
Social Web
1,764
Social web
1,761
Online-Marketing
1,583
Internet marketing
1,550
Marketingmanagement
1,384
Marketing management
1,371
Deutschland
1,171
Werbewirkung
1,130
Advertising effects
1,120
Germany
1,112
Luxusgüter
870
Luxury goods
869
Marketing
860
Werbung
751
Advertising
712
Einzelhandel
686
Retail trade
671
Theorie
661
Theory
661
Corporate reputation
657
Firmenimage
657
Brand loyalty
644
Customer satisfaction
625
Kundenzufriedenheit
625
Internationales Marketing
623
International marketing
604
Handelsmarke
597
USA
594
Emotion
584
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6,840
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2,302
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5,508
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37
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1
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10,135
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2,378
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2,378
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752
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518
Graue Literatur
498
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498
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454
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454
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412
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412
Aufsatzsammlung
308
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304
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301
Dissertation u.a. Prüfungsschriften
132
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123
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123
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106
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100
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94
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94
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89
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75
Conference proceedings
55
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51
Bibliography included
51
Handbook
39
Handbuch
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27
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16
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14
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13
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English
14,498
German
3,486
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90
French
31
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13
Polish
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Russian
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4
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4
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2
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Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
91
Melewar, T. C.
73
Meffert, Heribert
62
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
54
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
36
Phau, Ian
36
Schmidt, Holger J.
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
28
Guzman, Francisco
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Völckner, Franziska
27
Veloutsou, Cleopatra
26
Aaker, David A.
25
Langner, Tobias
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Springer International Publishing
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <13, 2009, Berlin>
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
17,422
USB Cologne (EcoSocSci)
661
EconStor
16
RePEc
4
BASE
3
Showing
18,101
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18101
Hi-tech hi-touch branding : creating brand power in the age of technology
Temporal, Paul
;
Lee, Kwok Cheong
Persistent link: https://www.econbiz.de/10004596580
Saved in:
18102
Marken
Düsseldorf : Handelsbl.
-
1.2000; 2001 -
Persistent link: https://www.econbiz.de/10004607171
Saved in:
18103
Jahrbuch Markentechnik
Wiesbaden : Gabler
-
1995; 1997/98(1997) -
Persistent link: https://www.econbiz.de/10004383123
Saved in:
18104
Internationales Corporate-Brand-Management : das Beispiel Henkel ; [Fallstudie]
Swoboda, Bernhard
;
Giersch, Judith
;
Primosch, Ernst
Persistent link: https://www.econbiz.de/10008757032
Saved in:
18105
Foundations of marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
Persistent link: https://www.econbiz.de/10013467585
Saved in:
18106
Markenartikel : das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl.
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10000350146
Saved in:
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