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Search: subject_exact:"Mediaplanung"
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Subject
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Werbeträger
358
Advertising media
353
Werbung
121
Werbewirkung
108
Advertising effects
104
Advertising
100
Werbeplanung
92
Advertising planning
88
Mediaplanung
86
Deutschland
74
Germany
61
Online-Marketing
48
Internet marketing
47
Communication media
43
Kommunikationsmedien
43
Consumer behaviour
42
Konsumentenverhalten
42
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Marketing
35
Theorie
34
Theory
34
Media industries
33
Mediensektor
33
Brand management
31
Markenführung
31
Media usage
28
Mediennutzung
28
Zielgruppe
23
Target group
21
Internet
19
Celebrity endorsement
18
Celebrity-Werbung
18
Werbewirtschaft
18
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
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Undetermined
51
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31
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Article
222
Book / Working Paper
192
Journal
13
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Article in journal
140
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140
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82
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82
Graue Literatur
40
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40
Arbeitspapier
21
Working Paper
21
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19
Collection of articles of several authors
10
Sammelwerk
10
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9
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9
Ratgeber
9
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9
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8
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7
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6
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6
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6
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6
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5
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5
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5
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5
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4
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4
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4
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4
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3
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3
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3
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3
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2
Conference paper
2
Jahresbericht
2
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2
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1
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1
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1
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English
240
German
179
Undetermined
6
French
2
Dutch
1
Swedish
1
Author
All
Jugenheimer, Donald W.
10
Unger, Fritz
9
Kelley, Larry D.
8
Eisend, Martin
7
Budzinski, Oliver
6
Pepels, Werner
6
Engel, Dirk
5
Huber, Frank
5
Franz, Gerhard
4
Gierl, Heribert
4
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Sheehan, Kim Bartel
4
Steffenhagen, Hartwig
4
Voorveld, Hilde
4
Blakeman, Robyn
3
Calder, Bobby J.
3
Danaher, Peter J.
3
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Koschnick, Wolfgang J.
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Sarstedt, Marko
3
Schweiger, Günter
3
Segijn, Claire M.
3
Smit, Gitty
3
Stallen, Mirre
3
Venkataraman, Sriram
3
Baetzgen, Andreas
2
Barban, Arnold M.
2
Baron, Roger B.
2
Barros, Pedro Pita
2
Brasel, S. Adam
2
Broadbent, Simon
2
Bruhn, Manfred
2
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Springer Fachmedien Wiesbaden
4
Institut für Demoskopie Allensbach
3
Duncker & Humblot
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Esomar
1
Gesamtverband Kommunikationsagenturen GWA
1
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
IP Deutschland GmbH <Köln>
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
J. L. Kellogg Graduate School of Management
1
Kellogg School of Management <Evanston, Ill.>
1
NetLibrary, Inc
1
Seminar on Media Research
1
Shaker Verlag
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Universität <Duisburg, 1980 -> / Fachgebiet Marketing und Konsum
1
Verband Deutscher Zeitschriftenverleger
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
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Journal of advertising research
13
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
Springer eBook Collection
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
AGMA-Forschungsberichte
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
388
USB Cologne (EcoSocSci)
39
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181
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
182
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
183
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
184
Communication
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928569
Saved in:
185
Brand new China : advertising, media, and commercial culture
Wang, Jing
-
2010
Persistent link: https://www.econbiz.de/10003937505
Saved in:
186
Games als Werbeträger : Entwicklungen, Barrieren, Potentiale
Linden, Sebastian von der
-
2010
Persistent link: https://www.econbiz.de/10008860487
Saved in:
187
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
188
Wirkungsleistung von Medienmarken aus Sicht der Neurowissenschaften : Anwendungsfelder und erste Erkenntnisse
Pusler, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 251-265)
.
2010
Persistent link: https://www.econbiz.de/10003992382
Saved in:
189
On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
-
2010
Persistent link: https://www.econbiz.de/10003994095
Saved in:
190
I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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