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Search: subject_exact:"Sponsoring"
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Subject
All
Sponsoring
1,834
Sponsorship
1,647
Sportmarketing
449
Sports marketing
442
Deutschland
378
Germany
356
Sport
346
Sports
323
Konsumentenverhalten
304
Consumer behaviour
303
Professional sports
233
Profisport
233
Sportveranstaltung
225
Sport event
222
Werbewirkung
216
Advertising effects
211
Fußball
210
Football
207
Brand management
188
Markenführung
188
Markenimage
167
Brand image
166
Marketingmanagement
153
Marketing management
151
Öffentlichkeitsarbeit
130
Public relations
124
Corporate Social Responsibility
112
USA
112
sponsorship
110
Corporate social responsibility
108
United States
106
Werbung
100
Online-Marketing
94
Internet marketing
93
Advertising
92
Marketing
85
Sportorganisation
80
Theorie
79
Theory
79
Sport organization
78
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All
Undetermined
445
Free
208
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Article
1,101
Book / Working Paper
731
Journal
14
Type of publication (narrower categories)
All
Article in journal
870
Aufsatz in Zeitschrift
870
Aufsatz im Buch
224
Book section
224
Graue Literatur
152
Non-commercial literature
152
Hochschulschrift
146
Thesis
107
Collection of articles of several authors
84
Sammelwerk
84
Working Paper
80
Arbeitspapier
66
Case study
54
Fallstudie
54
Aufsatzsammlung
39
Konferenzschrift
34
Bibliografie enthalten
27
Bibliography included
27
Dissertation u.a. Prüfungsschriften
23
Conference proceedings
21
Handbook
10
Handbuch
10
Ratgeber
9
Amtsdruckschrift
8
Government document
8
Lehrbuch
8
Textbook
7
Guidebook
6
Conference paper
4
Konferenzbeitrag
4
Bibliografie
3
Interview
3
Adressbuch
2
Bibliographie
2
Bibliography
2
Biografie
2
Collection of articles written by one author
2
Directory
2
Festschrift
2
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2
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English
1,132
German
642
Undetermined
40
French
19
Italian
9
Dutch
4
Russian
4
Polish
3
Spanish
3
Hungarian
1
Norwegian
1
Swedish
1
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Author
All
Bruhn, Manfred
39
Cornwell, T. Bettina
33
Jensen, Jonathan A.
26
Nufer, Gerd
26
Woisetschläger, David
26
Hermanns, Arnold
24
Backhaus, Christof
17
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Breuer, Christoph
14
Carrillat, François A.
13
Dreisbach, Jan
13
Lacey, Russell
13
Grohs, Reinhard
12
Koronios, Konstantinos
12
O'Reilly, Norm
12
Marwitz, Christian
11
Schnöring, Marc
10
Bühler, André W.
9
Astous, Alain d'
8
Biscaia, Rui
8
Dietl, Helmut
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Burmann, Christoph
7
Dimitropoulos, Panagiotis
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Filis, George N.
6
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Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Causales GmbH
3
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
3
Fachhochschule Reutlingen / European School of Business
3
Institut für Automobilwirtschaft und Industrielle Produktion
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Ebs European Business School
2
Friedrich-Schiller-Universität Jena
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Kulturstiftung Haus Europa
2
Maecenata-Management GmbH <München>
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC)
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederation of British Industry
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutsches Institut für Japanstudien <Tokyo
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
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Published in...
All
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of sport finance
11
Springer eBook Collection
11
Journal of marketing communications
10
Research
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
KulturKommerz
5
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Source
All
ECONIS (ZBW)
1,699
USB Cologne (EcoSocSci)
103
RePEc
17
EconStor
16
USB Cologne (business full texts)
8
BASE
1
OLC EcoSci
1
Other ZBW resources
1
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1
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10
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1,846
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date (oldest first)
1
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
3
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
5
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
6
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
7
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
8
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
9
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
10
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
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