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  • Search: subject_exact:"Sportswear"
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Year of publication
Subject
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Sportswear 66 Sportbekleidung 57 Consumer behaviour 21 Konsumentenverhalten 21 Brand image 16 Markenimage 16 Brand management 15 Markenführung 15 USA 15 United States 15 Sportmarketing 9 Sports marketing 9 Sportartikelbranche 8 Sporting goods industry 8 Bekleidungsindustrie 6 Clothing industry 6 Beziehungsmarketing 5 Brand 5 Brand personality 5 China 5 Deutschland 5 Markenartikel 5 Relationship marketing 5 Sustainable product 5 sportswear 5 Öko-Produkt 5 Corporate Social Responsibility 4 Corporate social responsibility 4 Footwear 4 Germany 4 Lebensstil 4 Lifestyle 4 Schuhe 4 Sport 4 Sports 4 Textilindustrie 4 Advertising effects 3 Brand equity 3 Brand loyalty 3 Fashion 3
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Online availability
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Undetermined 14 Free 11
Type of publication
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Article 54 Book / Working Paper 16 Journal 3
Type of publication (narrower categories)
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Article in journal 40 Aufsatz in Zeitschrift 40 Graue Literatur 9 Non-commercial literature 9 Aufsatz im Buch 8 Book section 8 Case study 7 Fallstudie 7 Arbeitspapier 5 Working Paper 5 research-article 5 Biografie 2 Biography 2 Hochschulschrift 2 Market information 2 Marktinformation 2 Autobiografie 1 Thesis 1
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Language
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English 57 German 13 French 1 Spanish 1 Undetermined 1
Author
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Tong, Xiao 6 Chi, Ting 3 Su, Jin 3 Casadesus-Masanell, Ramon 2 Crooke, Michael 2 Dawes, John 2 Heere, Bob 2 Knight, Philip H. 2 Ko, Eunju 2 Li, Chunxiao 2 Lu, Jinzhao 2 Plank, Kevin 2 Riedl, Joachim 2 Taks, Marijke 2 Vasishth, Vishal 2 Xu, Yingjiao 2 Zips, Sebastian 2 Afthinos, Yanni D. 1 Alvarado, Jennifer 1 Angioni, Enrico 1 Apostolopoulou, Artemisia 1 Appelmann, Eva 1 Argue, Evan 1 Austmann, Henning 1 Azadegan, Arash 1 Azadi, Rasoul 1 Backhaus, Christof 1 Baier, Daniel 1 Bass, A. Erin 1 Braedley, L. Anne 1 Brusch, Michael 1 Cabiddu, Francesca 1 Chadwick, Simon 1 Chalip, Laurence Hilmond 1 Chang, Kai-Ming 1 Cheong, Yunjae 1 Choi, Hyeonyoung 1 Clark, John S. 1 Clopton, Aaron 1 David, Schmid 1
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Institution
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Center of Market Oriented Product and Production Management 1 Indian Council for Research on International Economic Relations 1
Published in...
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International journal of sport management and marketing : IJSMM 5 Journal of fashion marketing and management 3 Sport marketing quarterly : preferred journal of the Sport Marketing Association 3 Asia Pacific journal of marketing and logistics 2 Journal of Product & Brand Management 2 Journal of business research : JBR 2 Open science publications of Access Marketing Management 2 The journal of product & brand management 2 Applied economics letters 1 Asia Pacific Journal of Marketing and Logistics 1 CCSO working papers : working paper series of the CCSO Center for Economic Research 1 Case studies in sustainability management 1 Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele 1 Consumer behaviour and sustainable fashion consumption 1 Die Betriebswirtschaft : DBW 1 European Sport management quarterly : ESMQ 1 Handbook on ethics and marketing 1 Harvard business review : HBR 1 Harvard-Business-Manager : das Wissen der Besten 1 Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems 1 International journal of Islamic marketing and branding 1 International journal of business & management : IJoBM 1 International journal of business and emerging markets : IJBEM 1 International journal of entrepreneurial venturing 1 International journal of market research : JMRS ; the journal of the Market Research Society 1 International journal of markets and business systems 1 International journal of production research 1 International journal of sports marketing & sponsorship 1 Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora 1 Journal of economics & management strategy : JEMS 1 Journal of global fashion marketing : JGfM 1 Journal of marketing management : MM 1 Journal of retailing and consumer services 1 MIS quarterly executive 1 Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung 1 Munich Business School working paper 1 New developments and approaches in consumer behavior research 1 Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance and Leadership 1 Serie estudios y perspectivas 1 Sport, Business and Management: An International Journal 1
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Source
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ECONIS (ZBW) 65 Other ZBW resources 5 USB Cologne (EcoSocSci) 2 BASE 1
Showing 1 - 10 of 73
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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
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Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
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Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
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The stability of attitude and the significance of affective-emotional and cognitive components
Zips, Sebastian; Riedl, Joachim; Kallweit, Barbara - 2018
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Persistent link: https://www.econbiz.de/10012108641
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Influencer Marketing: Eine empirische Multimethodenanalyse zur Markenwahrnehmung von Sportmodenherstellern auf Instagram
Parth, Mona; Kraft, Patricia; Raif, Hanna - 2017
Persistent link: https://www.econbiz.de/10011859760
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Expectations of Muslim consumers from the halal sportswear industry
Soygüden, Aydoğan - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10012512806
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The impact of the sponsorship in the sport in promoting brand equity of sportwear industry
Azadi, Rasoul; Yousefi, Bahram; Eydi, Hossein - In: International journal of business & management : IJoBM 4 (2016) 2, pp. 19-32
Persistent link: https://www.econbiz.de/10011606837
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Die Stabilität des Einstellungskonstrukts und die Bedeutung affektiv-emotionaler und kognitiver Komponenten
Zips, Sebastian; Riedl, Joachim; Eggers, Barbara - 2016
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Preview
Persistent link: https://www.econbiz.de/10012108615
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Cradle to Cradle : an analysis of the market potential in the German outdoor apparel industry
Weiner, Mareike - 2016
The purpose of this study is to investigate the market potential in the German outdoor apparel industry by focusing on sustainable production in terms of environmental and human health. A literature study of the Cradle to Cradle (C2C) design concept is provided, as it represents a solution for...
Persistent link: https://www.econbiz.de/10011656367
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Estrategia de autoabastecimiento de energía eléctrica en empresas de la cadena de fibras sintéticas ropa deportiva de El Salvador
Alvarado, Jennifer - 2015
Persistent link: https://www.econbiz.de/10011381105
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