Search Results - subject_exact:"Zielgruppe"

A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014511925

Ban targeted advertising? : an empirical investigation of the consequences for app development

Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092

Persistent link: https://www.econbiz.de/10014513902

Use of autoencoder and one-hot encoding for customer segmentation

Smutek, Tomasz; Sikora, Janusz W.; Bogacki, Sylwester; … - In: European research studies 27 (2024), pp. 72-82

Persistent link: https://www.econbiz.de/10014543578

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644

Persistent link: https://www.econbiz.de/10014546208

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Chanda, Ruby; Islam, Tajamul - In: Cogent business & management 11 (2024) 1, pp. 1-17

In 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...

Persistent link: https://www.econbiz.de/10014524933

Young peoples' environmentally sustainable tourism attitude and responsible behavioral intention

Schönherr, Sarah; Pikkemaat, Birgit - In: Tourism review 79 (2024) 4, pp. 939-952

Persistent link: https://www.econbiz.de/10015049351

Overwhelming targeting options : selecting audience segments for online advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10015057181

Exploring moral gaze : children gazing at suffering in dark tourism

Dresler, Emma - In: Tourism Management Perspectives 53 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015077478

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