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Virtual collaborative spaces : a case study on the antecedents of collaboration in an open-source software community

Conaldi, Guido; Vita, Riccardo de; Ghinoi, Stefano; … - In: R & D management 54 (2024) 2, pp. 347-369

Persistent link: https://www.econbiz.de/10014468934

Virtual expatriate assignments and host country national support : the role of higher-level construals in social categorization processes

Lauring, Jakob; Jonasson, Charlotte; Störmer, Sebastian - In: International business review 33 (2024) 6, pp. 1-12

Although extant research on expatriate management has explored the drivers of host country nationals' (HCNs') support for expatriates in traditional physical work environments, there is limited understanding in the context of virtual expatriate assignments. This necessitates further theorizing...

Persistent link: https://www.econbiz.de/10015084263

Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing

Sun, Chunhua; Ye, Chenhui; Li, Changdan; Liu, Yezheng - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 430-445

Persistent link: https://www.econbiz.de/10015062124

Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising

Fan, Fei; Fu, Lin; Jiang, Qinghua - In: Young consumers : insight and ideas for responsible … 25 (2024) 3, pp. 329-348

Persistent link: https://www.econbiz.de/10015047318

Virtual influencer marketing : evaluating the influence of virtual influencers' form realism and behavioral realism on consumer ambivalence and marketing performance

Kim, Inhwa; Ki, Chung-Wha; Lee, Hyunhwan; Kim, Youn-Kyung - In: Journal of business research : JBR 176 (2024), pp. 1-19

Persistent link: https://www.econbiz.de/10014550375

Virtual influencer marketing : the good, the bad and the unreal

Mouritzen, Simone Lykke Tranholm; Penttinen, Valeria; … - In: European journal of marketing 58 (2024) 2, pp. 410-440

Persistent link: https://www.econbiz.de/10014482689

Virtual influencers : a bibliometric analysis

Barbosa, Belem - In: Using influencer marketing as a digital business strategy, (pp. 163-188). 2024

Persistent link: https://www.econbiz.de/10014462511

Virtual influencers and corporate reputation : from marketing game to empirical analysis

Xin, Baogui; Hao, Yaru; Xie, Lei - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 759-786

Persistent link: https://www.econbiz.de/10015062964

Virtual influencers and data privacy : introducing the multi-privacy paradox

Liyanaarachchi, Gajendra; Mifsud, Matthieu; Viglia, … - In: Journal of business research : JBR 176 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014550351

Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts

Gerrath, Maximilian H. E. E.; Olya, Hossein; Shah, Zahra; … - In: Journal of business research : JBR 175 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014549584