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Brand assets: a prerequisite to promoting a developing destination

Turgambekova, Zhansaya; Kozak, Metin; Correia, Antonia - In: International Journal of Tourism Cities 9 (2023) 3, pp. 517-533

Purpose The purpose of this study is to develop and test a practical model to identify a developing destination’s assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets of a developing destination differ from those of a...

Persistent link: https://www.econbiz.de/10014813748

Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context

Reis, Raissa; Catarino, André; Sousa, Bruno; Malheiro, … - In: Promoting organizational performance through 5G and …, (pp. 42-54). 2023

Persistent link: https://www.econbiz.de/10013474288

Brand attachment toward functional, symbolic and hedonic brands

Ugalde, Cecilia; Vila-Lopez, Natalia; Küster, Inés - In: Journal of fashion marketing and management 27 (2023) 3, pp. 470-488

Persistent link: https://www.econbiz.de/10014288977

Brand attitude and frugality as a lifestyle : evidence from coffee shop customers

Villavicencio, María; Schlesinger, Walesska - In: Advances in National Brand and Private Label Marketing …, (pp. 83-88). 2023

Persistent link: https://www.econbiz.de/10014289842

Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation

Karamchandani, Shikha; Mehta, Anushree; Jayswal, Mitesh - In: International journal of electronic marketing and … 14 (2023) 3, pp. 237-256

Persistent link: https://www.econbiz.de/10014310028

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428

Persistent link: https://www.econbiz.de/10014428586

Brand authenticity building effect of brand experience and downstream effects

Murshed, Feisal; Dwivedi, Abhishek; Nayeem, Tahmid - In: The journal of product & brand management 32 (2023) 7, pp. 1032-1045

Persistent link: https://www.econbiz.de/10014334394

Brand authenticity : literature review, comprehensive definition, and an amalgamated scale

Campagna, Christopher L.; Donthu, Naveen; Yoo, Boonghee - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 129-145

Persistent link: https://www.econbiz.de/10014291969

Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions

Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446

Persistent link: https://www.econbiz.de/10014430251

Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective

Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417

Persistent link: https://www.econbiz.de/10014368396