Narrow search
Showing 1 - 4 of 4
Cover Image
A bibliography of research and writings on marketing and advertising to children
MacNeal, James U. - 1991
Persistent link: https://www.econbiz.de/10004130892
Cover Image
Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992 - 1. print.
Persistent link: https://www.econbiz.de/10004141697
Cover Image
Children as consumers : insights and implications
MacNeal, James U. - 1987
Persistent link: https://www.econbiz.de/10004779954
Cover Image
On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10004879534