On becoming a consumer : the development of consumer behavior patterns in childhood
James U. McNeal
| Year of publication: |
2007
|
|---|---|
| Authors: | MacNeal, James U. |
| Publisher: |
Amsterdam [u.a.] : Elsevier [u.a.] |
| Subject: | Consumer behavior | United States | Child consumers | USA | Verbraucherverhalten | Kind |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 408 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-8335-X ; 978-0-7506-8335-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879534