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type_genre:"Fallstudie"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"hun"
~type_genre:"Government document"
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Industrial marketing management : the international journal for industrial and high-tech firms
OECD Economics Department working papers
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Applying
knowledge
management to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
2
Beyond the service factory : service
innovation
in manufacturing supply networks
Spring, Martin
;
Araujo, Luis
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009734096
Saved in:
3
Marketing capabilities and
innovation
-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Mariadoss, Babu John
;
Tansuhaj, Patriya Silpakit
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1305-1318
Persistent link: https://www.econbiz.de/10009410657
Saved in:
4
Exploring the contribution of management
innovation
to the evolution of dynamic capabilities
Gebauer, Heiko
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1238-1250
Persistent link: https://www.econbiz.de/10009410667
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