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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Intelligenz"
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Brand image
Intelligenz
Beziehungsmarketing
61
Relationship marketing
61
Brand management
57
Markenführung
57
Consumer behaviour
56
Konsumentenverhalten
56
Markenimage
48
Brand
41
Markenartikel
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Brand loyalty
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Kundenzufriedenheit
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Satisfaction
4
Viral marketing
4
Virales Marketing
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Bibliometrics
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Bibliometrie
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Brand community
3
Brand equity
3
Brand personality
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Confente, Ilenia
2
Gil Saura, Irene
2
Šerić, Maja
2
Abratt, Russell
1
Ahmadi, Hormoz
1
Akdevelioglu, Duygu
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Anabila, Peter
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Brunetti, Federico
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Brunner-Sperdin, Alexandra
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Cheikhrouhou, Soumaya
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Chen, Ching-fu
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Chen, Hsiangting Shatina
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Cronley, Maria L.
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Doh, Sun-Jae
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Duong, Giang Huong
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Fernandes, Teresa
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Frasquet Deltoro, Marta
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Haase, Janina
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Hamlin, Robert
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The journal of brand management : an international journal
Journal of business research : JBR
84
Journal of retailing and consumer services
61
The journal of product & brand management
60
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
27
Cogent business & management
26
Journal of travel and tourism marketing
20
Psychology & marketing
20
Journal of strategic marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of hospitality marketing & management
15
Journal of promotion management : innovations in planning and applied research
14
Marketing intelligence & planning
14
International journal of internet marketing and advertising : IJIMA
13
Tourism management : research, policies, practice
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of contemporary hospitality management
11
Journal of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
European journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Global business review
8
International review on public and non-profit marketing
8
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Pakistan journal of commerce and social sciences
8
European journal of marketing : EJM
7
European research studies
7
International journal of market research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of Islamic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of internet commerce
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of the Academy of Marketing Science
7
International journal of consumer studies
6
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ECONIS (ZBW)
49
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1
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
4
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
5
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
6
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
10
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
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