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Purpose – The purpose of this paper is to identify the NPD performance success measures that manufacturing organisations use to assess the success of their new products. Design/methodology/approach – Based on relevant literature review and in-depth interviews, a structured questionnaire was...
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Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process … and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation … how uncertainty can shape product innovation, process innovation, and the new product development process by covering …
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