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ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H. - Agricultural and Applied Economics Association - AAEA - 1999

A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance,...

Persistent link: https://www.econbiz.de/10005338148

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

EVALUATING THE POTENTIAL FOR LOCAL FOOD PRODUCTS IN HISPANIC MARKETS

Martinez, Samuel Cardona; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 2004

Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent...

Persistent link: https://www.econbiz.de/10005806679

Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Patterson, Paul M.; Acharya, Ram N.; Schmitz, Troy G.; … - Agricultural and Applied Economics Association - AAEA - 2002

of a social marketing campaign in promoting the sale of healthy menu items. …

Persistent link: https://www.econbiz.de/10004989224

RETAIL CONTRACTING AND GROWER PRICES

Patterson, Paul M.; Richards, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2001

Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...

Persistent link: https://www.econbiz.de/10005503591

THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1999

differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …

Persistent link: https://www.econbiz.de/10005525917

EXPLAINING PRICE TRANSMISSION ASYMMETRY IN THE US PEANUT MARKETING CHAIN

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2004

n the paper, we study price transmission from wholesale peanut prices to retail peanut butter prices. Using monthly data since 1984, we show that, while an increase in peanut prices is almost immediately transferred to peanut butter prices, it takes several months for a price decrease to be...

Persistent link: https://www.econbiz.de/10005536099

NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1998

The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a...

Persistent link: https://www.econbiz.de/10005536439

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232

Spatial Competition in Private Labels

Richards, Timothy J.; Hamilton, Stephen F.; Patterson, … - Agricultural and Applied Economics Association - AAEA - 2007

Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a...

Persistent link: https://www.econbiz.de/10005476702