Showing 1 - 10 of 10
This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island. Using price indexes constructed from primary price data on a basket of 54 goods and holding several demographics and market...
Persistent link: https://www.econbiz.de/10005803400
Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent...
Persistent link: https://www.econbiz.de/10005806679
of a social marketing campaign in promoting the sale of healthy menu items. …
Persistent link: https://www.econbiz.de/10004989224
Pricing to market (PTM) has been examined extensively in the recent trade literature using Knetter's (1989) model. The technique is typically applied using export unit values that aggregate differentiated products. We examine the potential bias in PTM results when using export unit values using...
Persistent link: https://www.econbiz.de/10005500413
Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...
Persistent link: https://www.econbiz.de/10005503591
differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …
Persistent link: https://www.econbiz.de/10005525917
CSA farms establish a loyal customer base and, potentially, market power. Two new empirical industrial organization (NEIO) approaches and survey data from Northeast CSA farms are used to determine the presence and extent of market power. Results suggest CSA farms exert only about 3.5 percent of...
Persistent link: https://www.econbiz.de/10005536096
The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a...
Persistent link: https://www.econbiz.de/10005536439
In this paper we study a farmer-processor relationship, where market power is bidirectional: processors have buyer as well as seller market power. Farmers supply a homogeneous raw input to the processors, which, in turn, process it into a horizontally differentiated product. The analysis shows...
Persistent link: https://www.econbiz.de/10009020634
Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a...
Persistent link: https://www.econbiz.de/10005476702