Showing 1 - 10 of 10
E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...
Persistent link: https://www.econbiz.de/10014464448
sample of 340 students. The main results showed the high frequency use of Internet as a means of searching the information …
Persistent link: https://www.econbiz.de/10011843340
In this paper, we investigate the impact of the abrupt switch to online teaching which occurred in 2020 due to the COVID-19 pandemic. By using responses from 362 professors and students from 13 European countries, we find that universities and students were very quick to adapt to the new changes...
Persistent link: https://www.econbiz.de/10012656462
The current paper aims to investigate the relation between competit ion and online purchasing decision-making, integrating consumer protection awareness and the corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer...
Persistent link: https://www.econbiz.de/10011796908
This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...
Persistent link: https://www.econbiz.de/10012821256
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
Persistent link: https://www.econbiz.de/10012821261
between consumer digital Romania and its decision to purchase products or services on the Internet has not been sufficiently … Internet for and demographics of these people. In addition, to study more closely the online consumer behavior, and to …
Persistent link: https://www.econbiz.de/10011840845
Information and Communication Technology (ICT) plays an important role in all sectors of activity, hence in tourism sector too. Starting from this fact, authors consider as important identifying and implementing best practices in electronic environment for sustainable development of tourism in...
Persistent link: https://www.econbiz.de/10011841882
During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...
Persistent link: https://www.econbiz.de/10011979833
Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and offices of those with whom they communicated....
Persistent link: https://www.econbiz.de/10014464447