sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …

of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …

-based studies in the fashion and apparel industry are also scarce. Therefore, this study attempts to enlighten the subject of how … consumers from different countries respond to CSR adopted in the fashion and apparel industry. This study is based on an …

-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …

intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …

increasing customer satisfaction or reducing perceived risk, which leads to increased purchase intention for fashion products … fashion products. The data were analysed using structural equation modelling. The results showed that integrated product and …

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity … within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …