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Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy; Sharma, Manika - In: Journal of global marketing 36 (2023) 4, pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
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The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The journal of brand management : an international journal 31 (2024) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10014583579