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Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice - In: Journal of retailing and consumer services 76 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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The market-based assets theory of brand competition
Sharp, Byron; Dawes, John; Victory, Kirsten - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
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Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela; Šerić, Maja; Vernuccio, Maria - In: Journal of retailing and consumer services 77 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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Pharmacies providing health services : attitudes toward eHealth in Italy
Cobelli, Nicola; Cassia, Fabio; Zardini, Alessandro; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460795
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Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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What drives consumers to use local online retail platforms? : the influence of non-place-specific and place-specific motives
Hagen, Daphne; Spierings, Bas; Weltevreden, Jesse; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462227