The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

The purpose of this research study isto examine the influence of online shopping service quality on online shopping intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors collected the data from 167 university students across...

Online shopping is gaining popularity in Pakistan but the research on its determinants is scarce. The main purpose of this study is to explore what factors are important in developing online purchase intention of Pakistani youth interested in shopping through the internet. The data were...

In the 21st century, the growth of internet has gained a special attention of researchers, academicians and practitioners. In today's busy and commoditized marketing environment, B2C marketers are becoming more customer-centric and making more efforts to promote their brands. An essential part...

In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e-loyalty based on Interactivity Theory. In electronic market place, consumers now interact with e-retailers and other consumers with the help of EWOM systems. We have also tried...

Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...

The rapid rise of chat generative pre-trained transformer (Chat GPT) has brought huge opportunities for e-commerce platforms to use it for consumer communication and service. This paper proposes a research framework to expand the value-attitude-behavior model by integrating the theory of...

The current study aims to discover the impact of cross-border e-commerce (CBEC) exports on regional economic growth in China. A benchmark regression via the fixed panel effect model was conducted (using STATA software) based on Chinese provincial data from 2015 to 2020. The results demonstrated...

This research focuses on SMEs' adoption of e-commerce and its impact to their performance in click-and-mortar andpure-play e-retailers in Malaysia. This research framework had been developed based onResource-Based View (RBV) and Unified Theory of Acceptance & Use of Technology (UTAUT). At the...

The environmental footprint of the global construction industry has emerged as a major concern in an era of massive urbanization across the world. Drawing on the complex and under-explored role of project sustainability management (PSM) and high performance work systems (HPWS), this study...