fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and … valuable insight to international fashion marketers about how country-of-origin information influences the Generation Y …’s perception towards international fashion brands. Qualitative studies which investigate the perception of Generation Y towards …

commitment to its children? URL:[http://www.haqcrc.org/sites/default/files/Brand%20India%20No%20Equity%20for%20Children.pdf]. …

Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for … Marlboro and Camel cigarettes and choice of usual brand among school students. Design - Cross-sectional survey with merged … with a usual brand, matched to 196 convenience stores. Main outcome measures – Choice of Marlboro as a usual brand …

importance ? moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth, an Australian … generalizablity.----- Practical implications: The significance of both norms suggests that mobile firms should reach youth through … their peers. With youth, social pressure may be influential particularly with hedonic products. However, the different …

retailers were selected as benchmarks: the French hypermarket Carrefour and the German discounter Penny Market. The well …

The “French” hypermarket was presented in 1963 as an innovative combination of the most prominent characteristics of …

The business profitability is an important issue for the hypermarket business around the world and vast literature was … issues of contemporary method based on the CLV related model of financial and accounting of estimating hypermarket … profitability. Secondly, this paper is highlighting the geospatial method as new way for estimate the CLV of hypermarket. In future …