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Mediating and marketing factors influence the prescription behavior of physicians : an empirical investigation

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 153-167

and public hospitals of Karachi City, and pharmaceutical personnel (mix of sales and marketing) of national and … companies can device better marketing strategies keeping in view of these mediating effects. The article presents only two … mediating and five marketing factors, whereas, more marketing and mediating variables can be added and tested, so, in future …

Persistent link: https://www.econbiz.de/10011843344

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …

Persistent link: https://www.econbiz.de/10012888446

Guerrilla marketing trends for sustainable solutions : evidence from SEM-based multivariate and conditional process approaches

Ahmed, Rizwan Raheem; Qureshi, Jawaid Ahmed; … - In: Journal of business economics and management 21 (2020) 3, pp. 851-871

In today's competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any … business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small … the impact of brand awareness and technology as mediating and moderating variables respectively in the guerrilla marketing …

Persistent link: https://www.econbiz.de/10012270459

Driving success : a segmentation of customer admiration in automotive industry

Hartoyo, Hartoyo; Manalu, Erwin; Ujang Sumarwan; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-8

To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

Persistent link: https://www.econbiz.de/10014364551