Driving success : a segmentation of customer admiration in automotive industry
Year of publication: |
2023
|
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Authors: | Hartoyo, Hartoyo ; Manalu, Erwin ; Ujang Sumarwan ; Nurhayati, Popong |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 9.2023, 2, Art.-No. 100031, p. 1-8
|
Subject: | Brand admiration | Segmentation | Consumer behavio | rSelf-congruence | Marketing | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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