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~accessRights:"free"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"book"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
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Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Brunner, Felix
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2013
Konsumentenverhalten
bietet Multi-Channel Händlern die herbeigesehnte Möglichkeit, sich gegen die schnellwachsenden Pure-Online Player zur …
Persistent link: https://www.econbiz.de/10010256377
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